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539 articles and field notes

The European Accessibility Act and Travel Booking Sites

The EAA has applied to booking services since June 2025. What it covers, where accessibility and language overlap, and the checks worth running now.

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Samhitha J Bhatt · Aug 14, 2026

Tourism

Multilingual SEO for Travel: How to Rank in Source Markets

Translated travel pages only rank if crawlers can read them. Hreflang, rendering, source-market keyword research and the indexation check to run first.

Samhitha J Bhatt · Aug 14, 2026

Tourism

How OTAs Localize Millions of Property Listings

Marketplace listing localization is a supply problem, not a translation one. How OTAs handle third-party content, uneven quality and constant change.

Samhitha J Bhatt · Aug 14, 2026

Tourism

Regional Language Marketing for Indian Tourism

Domestic travel is India's biggest tourism market and the worst served by language. How to reach travellers in Marathi, Tamil, Bengali and beyond.

Samhitha J Bhatt · Aug 14, 2026

Tourism

Content Strategy for Tourism Boards and DMOs

A tourism board sells no inventory and is judged on arrivals. How DMOs build multi-market content, arm the trade with it, and prove that it worked.

Samhitha J Bhatt · Aug 14, 2026

Tourism

15 Travel Marketing Ideas That Work in Every Market

Fifteen travel and tourism marketing ideas chosen for one property: they can be produced once and run in every source market, without a campaign per market.

Samhitha J Bhatt · Aug 14, 2026

Tourism

Travel Website Localization: How to Translate a Booking Site

Travel website localization covers the booking flow, listings and policies, not just marketing pages. How to translate a booking site and keep it current.

Samhitha J Bhatt · Aug 14, 2026

Tourism