One snippet, no backend changes
Paste a lightweight tag into your head and the site is multilingual. No re-platforming, no duplicate codebase, no per-language build.
Translate & Adapt
Hyperlocal Website Translation, No Code Required
Add one snippet and serve your site in 75+ languages — text, images, video, and documents included. Server-side rendering keeps it indexable, and new content is picked up and translated without anyone filing a ticket.
Free to start · 75+ languages · No credit card required
Capabilities
What Website Translation does
Built for search, not just for readers
Server-side rendered translations with language-specific URLs and meta tags, so translated pages are crawlable and rankable rather than client-side only.
Rich media included
Text is the easy part. Images, embedded video, and linked documents are detected and localized through the same pipeline.
On-demand content pickup
New and edited content is detected, translated, validated, and synced back automatically. Publishing in English stays a one-step process.
Control that Google Translate cannot give you
Edit any translation, set tone and glossary rules, keep a shared translation memory, and put a human in the loop wherever it matters.
Automatic language detection
Visitors land in their own language based on browser settings and region, with a language selector you can style to match your site.
How it works
Four steps, one orchestrated run
Every stage runs on the same platform, so nothing is exported, re-uploaded, or handed between tools.
- 01
Create the project
Add your domain, pick source and target languages, and choose the glossary the site should follow.
- 02
Paste the snippet
One tag in the head. Setup typically takes about ten minutes and needs no engineering sprint.
- 03
Crawl and translate
Universe reads the site, reuses translation memory, and fills the gaps — including media and documents.
- 04
Review, publish, monitor
Refine strings, approve, and go live. New content is picked up continuously from then on.
Who it is for
Teams using Website Translation
International expansion
Open a new market in days rather than in a quarter-long localization project.
Multilingual domestic markets
Serve every language your customers actually speak, not just the official one.
Commerce catalogues
Localize thousands of product pages, including imagery and spec documents.
Regulated and public sector
Meet language-access obligations with reviewable, auditable translations.
FAQ
Questions people ask
Do translated pages get indexed by search engines?
Yes. Translations can be served server-side with language-specific URLs and meta tags, so search engines crawl real localized HTML rather than a client-side overlay. That is the difference between adding languages and actually ranking in them.
How long does setup take?
Roughly ten minutes for a standard site: create the project, choose languages, and paste one snippet into the head. There are no backend changes and no separate build per language.
What happens when we publish new content?
It is detected automatically, translated, validated, and synced back. Your publishing workflow does not change and nobody has to remember to request a translation.
How is this different from Google Translate?
Universe gives you control: edit any translation, enforce glossary and tone, share one translation memory across your whole content estate, localize video, images, and documents as well as text, and route anything sensitive through human review.
Start with Website Translation. Grow into the whole platform.
Everything in Vitra Universe shares one translation memory, one brand kit, and one quality bar — so the work you do here makes everything you do next faster.