Campaigns01
Campaign production workflows
Turn a brief into creative, localization, personalization, approval, and channel delivery.
Connected workflow · Human reviewAgentic workflow automation
Turn repeat content work into a workflow your team can see and control.
Build visual workflows with triggers, agents, branching, reusable context, human approvals, and publishing across every content format.
For content operations, marketing operations, localization, and automation teams.
75+ languagesHuman approvalOne shared memory
Live content operation
One context · every deliverable
01New brief
02Asset upload
03System trigger
Shared contextMemory active
1
Route
Specialist agent
2
Create
Specialist agent
3
Approve
Specialist agent
4
Publish
Specialist agent
Context and reviewer decisions travel with the work
Finished content
Decision record
Delivered assets
A repeatable business rule and the content it acts on stays attached from input to approved output.
The complete job, connected
One goal. Every step required to ship.
Universe keeps the brief, assets, language context and approvals together while agents move the work from one step to the next.
01
See the whole operation
Map content, agents, decisions, people, and destinations on one visual workflow.
02
Automate the repeatable work
Use triggers, branches, loops, parallel steps, and specialist agents for work that follows a rule.
03
Keep people at the right moments
Place approvals and exception handling where judgment, responsibility, or brand review matters.
Everything the workflow needs
A complete workflow—not a list of features.
Start with the job your team needs to finish. Add formats, languages, audiences and destinations without rebuilding the process.
Libraries02
Content library processing
Watch a folder, CMS, or asset manager and process new or changed content automatically.
Connected workflow · Human reviewQuality03
Review and exception routing
Approve clean work quickly and send flagged items to the right specialist.
Connected workflow · Human reviewPublishing04
Multichannel content delivery
Route approved outputs to CMS, LMS, social, email, storage, APIs, or custom systems.
Connected workflow · Human reviewHow the job moves
One job from source to delivery.
Each step receives the content, context and decisions from the step before it. People review the moments that need judgment.
Choose the trigger
Start from a brief, upload, schedule, webhook, API call, or change in a connected system.
Compose the work
Add creation, translation, personalization, quality, logic, and transformation steps.
Add decisions and people
Branch on results and pause for reviewers only when a decision needs human judgment.
Deliver and learn
Send approved content to its destination and retain the context for the next run.
Why teams choose this workflow
Fewer handoffs. More work ready to ship.
The workflow becomes easier to repeat because approved language, assets and decisions stay available for the next run.
Less work hidden in inboxes
Owners can see where a content job is, what it needs, and which decision is holding it.
More repeatable production
The best version of a process becomes a workflow the whole team can run.
Automation with clear responsibility
Agents do repeat work while people remain responsible for approvals and exceptions.
Explore the platform
Capabilities behind this solution
Common questions
Content workflow automation: common questions
What can trigger a content workflow?
A workflow can start from a user action, upload, schedule, API call, webhook, or event in a connected content or business system.
Can workflows branch and run steps in parallel?
Yes. Workflows can branch on content or quality results, repeat steps, and run formats, languages, or destinations in parallel.
Where do human approvals fit?
Approval steps can be placed anywhere in the workflow and assigned by role, language, market, content type, or exception.
Start with one real workflow
Bring one real content job. Leave with a workflow your team can run again.
See how your source content, review process and delivery systems can work together inside Vitra Universe.