Catalogue01
Product catalogue localization
Translate titles, descriptions, attributes, specifications, categories, and structured product data.
Connected workflow · Human reviewGlobal commerce content
Localize the whole product experience—not only the description.
Translate and adapt product data, images, video, storefront pages, app content, and campaigns as the catalogue changes.
For e-commerce, catalogue, marketplace, growth, and localization teams.
75+ languagesHuman approvalOne shared memory
Starts from
Catalogue data, product assets, brand language, and market rules
- Translate
- Adapt
- Check
- Publish
Localized PDPs · Market creative · Store and app content
The complete job, connected
One goal. Every step required to ship.
Universe keeps the brief, assets, language context and approvals together while agents move the work from one step to the next.
01
Keep every product format together
Names, descriptions, imagery, video, documents, storefront copy, and app content use the same product context.
02
Respond when the catalogue changes
New and updated products can trigger AI agents for translation and adaptation, followed by the review and publishing steps they need.
03
Make the market version useful
Adapt terminology, measurements, imagery, offers, metadata, and required information—not just the words.
Everything the workflow needs
A complete workflow—not a list of features.
Start with the job your team needs to finish. Add formats, languages, audiences and destinations without rebuilding the process.
PDP02
Product image and video localization
Adapt text inside images, demo video, subtitles, voice, and product-specific creative.
Connected workflow · Human reviewStorefront03
Website and mobile-store localization
Localize navigation, landing pages, search metadata, app strings, and campaign destinations.
Connected workflow · Human reviewMarkets04
Market-specific commerce campaigns
Create local offers, creative, video, and landing experiences from approved global campaign context.
Connected workflow · Human reviewHow the job moves
One job from source to delivery.
Each step receives the content, context and decisions from the step before it. People review the moments that need judgment.
Connect product sources
Bring in catalogue data, assets, storefront content, market rules, and approved terminology.
Identify what changed
Send only new and affected fields, files, and pages into the localization run.
Localize and check
Translate and adapt every required format, then validate structure, terms, and rendered output.
Approve and publish
Route market exceptions to people and deliver approved content to commerce systems and channels.
Why teams choose this workflow
Fewer handoffs. More work ready to ship.
The workflow becomes easier to repeat because approved language, assets and decisions stay available for the next run.
A consistent product story
Product facts and approved terminology stay aligned across listings, imagery, video, stores, and apps.
Faster catalogue change coverage
Teams can process new and updated products without starting a fresh localization project.
Local experiences with clear control
Markets can adapt what shoppers need while brand and product owners approve important changes.
Explore the platform
Capabilities behind this solution
Common questions
E-commerce localization: common questions
What is included in e-commerce localization?
It can include product data, titles, descriptions, specifications, images, video, documents, storefront pages, search metadata, mobile-app content, and campaign creative.
Can localization run when catalogue data changes?
Yes. Product additions and changes can trigger workflows that process only the affected fields and assets before review and publishing.
Can product images and videos be localized with the listing?
Yes. Image text, product video, voice, subtitles, and creative variants can use the same product and market context as the listing.
Start with one real workflow
Bring one real content job. Leave with a workflow your team can run again.
See how your source content, review process and delivery systems can work together inside Vitra Universe.