Create from the same context
Give a workflow the product facts, audience, and brand guidance once. Use that brief to create the content formats your campaign needs.
Vitra Universe
Your whole content workflow. One connected platform.
Create, translate, personalize, review, and publish content without rebuilding the brief in a dozen tools. Vitra Universe connects video, images, documents, websites, apps, and blog content to shared context, language resources, and human approval.
Free to start · 120 languages · No credit card required
- Create from the same context
- Translate with Vitra TMS
- Personalize the approved asset
Capabilities
What The Platform does
Translate with Vitra TMS
Connect adaptive memory, terminology, style guides, and glossaries to contextual translation across content formats.
Personalize the approved asset
Adapt the content for a market, location, partner, or recipient without rebuilding the entire production from scratch.
Build the workflow with Vitra Flow
Connect content steps, branches, and human approval in a visual workflow. Run repeatable jobs with a clear place for the decisions that need a person.
Keep the assets together
Organize source content, outputs, and versions in one asset manager. Make it easier for the next person to find the right file.
Let your systems use the platform
Use supported APIs, SDKs, plugins, and agent access to connect Universe with the tools your team already works in.
How it works
Four steps, one connected workflow
Keep the brief, language resources, and review decisions connected. Use the finished result in Universe or export it for the next step.
- 01
Start with a clear brief
Bring your idea, source asset, product context, and target audience.
- 02
Connect the content steps
Choose creation, translation, dubbing, personalization, or a combination of them.
- 03
Check and approve
Run relevant quality checks and route important decisions to the right reviewer.
- 04
Use the finished content
Keep approved assets together, export what you need, and connect the supported delivery workflow.
Who it is for
Teams using The Platform
Global marketing
Turn one campaign brief into reviewed creative and language variants across the formats you use.
Product and localization
Keep app content, websites, documentation, and tutorial videos connected to the same language resources.
Agencies and LSPs
Build repeatable client workflows without mixing their context, terminology, or review decisions.
Editorial teams
Connect topic planning, context-led blog drafts, translation, and human review.
FAQ
Questions people ask
What is Vitra Universe?
Vitra Universe is an agentic content platform for creating, translating, personalizing, reviewing, and publishing content across video, images, documents, websites, apps, and blogs. It connects content workflows to shared context, language resources, assets, and human approval.
Where does Vitra TMS fit in Universe?
Vitra TMS is the context-first translation management system inside Universe. It brings together Vitra TM adaptive memory, Vitra TB terminology, style guides, glossaries, and translation review.
Does an agentic workflow remove human review?
No. Agents can handle repeatable production steps while the workflow waits for people at selected review and approval points. Choose those checks based on the content, audience, and risk.
Do we have to build every content workflow from scratch?
No. Universe includes 25 workflow definitions and 41+ reusable task definitions as building blocks for content work. Connect and adapt the relevant creation, translation, personalization, and review steps to fit the job your team needs to finish.
Can we keep our existing content tools?
Yes. Start with supported file exchange, plugins, SDKs, APIs, or integrations for the tools you use. Confirm the connection and output you need with a representative workflow before a broader rollout.
How much faster can a connected content workflow run?
For repeatable video, image, and website workflows, Vitra can compress multi-week manual handoffs to minutes—up to 100× faster than the disconnected process it replaces. Actual time varies by format, volume, model configuration, and the review gates your team chooses.
Start with The Platform. Grow into the whole platform.
Everything in Vitra Universe shares one translation memory, one brand kit, and one quality bar — so the work you do here makes everything you do next faster.