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APNNEWS • Nov 7, 2024
In continuation with celebrating 60 years of Mahindra Tractors, India’s No. 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor. Following the unveil of ‘Desh ka Tractor ‘Mitti se juda, Junoon se Saja’, as a tribute to the Indian farming community, the virtual tractor drive was launched to foster a deeper connection with the brand, while capitalising on the celebratory mood of the festive season.
AUTONEXA • Nov 7, 2024
In celebration of its 60th anniversary, Mahindra Tractors has launched an innovative virtual tractor drive experience. This cutting-edge initiative harnesses AI technology to offer customers a personalized video of themselves driving a Mahindra tractor, enhancing brand engagement during the festive season.
MANUFACTURINGTODAYINDIA • Nov 7, 2024
Mahindra Tractors has launched a unique virtual tractor drive experience to celebrate its 60th anniversary. The initiative, which follows the unveiling of the ‘Desh ka Tractor ‘Mitti se juda, Junoon se Saja’, aims to foster a deeper connection with the brand and capitalise on the festive season.
BUSINESSNEWSTHISWEEK • Nov 7, 2024
INDIANWEB2 • Nov 7, 2024
In continuation with celebrating 60 years of Mahindra Tractors, India’s No. 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor.
MEDIABRIEF • Nov 6, 2024
In continuation with celebrating 60 years of Mahindra Tractors launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor.
ECONOMICTIMES • Nov 6, 2024
India's top tractor brand, Mahindra Tractors, introduced a virtual tractor driving experience. The initiative allowed customers to create personalised videos of themselves driving Mahindra tractors. This innovative campaign used AI-driven face augmentation technology. It aimed to connect with the farming community during the festive season. Over 250,000 people have already participated in this unique experience.
AUTOCARPRO • Nov 6, 2024
Marking 60 years in the industry, Mahindra Tractors’ new AI-driven virtual drive allows customers to create realistic, personalised videos featuring themselves in Mahindra Tractors.
KRISHIJAGRAN • Nov 6, 2024
Mahindra Tractors, celebrating 60 years as India’s top tractor brand, launched a virtual tractor drive experience, allowing customers to create lifelike, personalized videos of themselves driving a Mahindra Tractor. Powered by Vitra.ai’s AI face-swap technology, the experience deepens brand connection in regional languages.
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