A personalized virtual tractor drive – a unique initiative by Mahindra Tractors
APNNEWS

APNNEWS • Nov 7, 2024

A personalized virtual tractor drive – a unique initiative by Mahindra Tractors

In continuation with celebrating 60 years of Mahindra Tractors, India’s No. 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor. Following the unveil of ‘Desh ka Tractor ‘Mitti se juda, Junoon se Saja’, as a tribute to the Indian farming community, the virtual tractor drive was launched to foster a deeper connection with the brand, while capitalising on the celebratory mood of the festive season.

Mahindra Tractors Introduces AI-Powered Virtual Tractor Drive for 60th Anniversary Celebration
AUTONEXA

AUTONEXA • Nov 7, 2024

Mahindra Tractors Introduces AI-Powered Virtual Tractor Drive for 60th Anniversary Celebration

In celebration of its 60th anniversary, Mahindra Tractors has launched an innovative virtual tractor drive experience. This cutting-edge initiative harnesses AI technology to offer customers a personalized video of themselves driving a Mahindra tractor, enhancing brand engagement during the festive season.

Mahindra Tractors offers farmers a unique virtual drive experience with AI technology
MANUFACTURINGTODAYINDIA

MANUFACTURINGTODAYINDIA • Nov 7, 2024

Mahindra Tractors offers farmers a unique virtual drive experience with AI technology

Mahindra Tractors has launched a unique virtual tractor drive experience to celebrate its 60th anniversary. The initiative, which follows the unveiling of the ‘Desh ka Tractor ‘Mitti se juda, Junoon se Saja’, aims to foster a deeper connection with the brand and capitalise on the festive season.

A personalized virtual tractor drive – a unique initiative by Mahindra Tractors
BUSINESSNEWSTHISWEEK

BUSINESSNEWSTHISWEEK • Nov 7, 2024

A personalized virtual tractor drive – a unique initiative by Mahindra Tractors

In continuation with celebrating 60 years of Mahindra Tractors, India’s No. 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor. Following the unveil of ‘Desh ka Tractor ‘Mitti se juda, Junoon se Saja’, as a tribute to the Indian farming community, the virtual tractor drive was launched to foster a deeper connection with the brand, while capitalising on the celebratory mood of the festive season.

A Personalized Virtual Tractor Drive – a Unique Initiative by Mahindra Tractors
INDIANWEB2

INDIANWEB2 • Nov 7, 2024

A Personalized Virtual Tractor Drive – a Unique Initiative by Mahindra Tractors

In continuation with celebrating 60 years of Mahindra Tractors, India’s No. 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor.

Mahindra Tractors celebrates 60 years with unique virtual tractor drive experience
MEDIABRIEF

MEDIABRIEF • Nov 6, 2024

Mahindra Tractors celebrates 60 years with unique virtual tractor drive experience

In continuation with celebrating 60 years of Mahindra Tractors launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor.

Mahindra Tractors launches AI-powered virtual tractor drive to celebrate 60th anniversary
ECONOMICTIMES

ECONOMICTIMES • Nov 6, 2024

Mahindra Tractors launches AI-powered virtual tractor drive to celebrate 60th anniversary

India's top tractor brand, Mahindra Tractors, introduced a virtual tractor driving experience. The initiative allowed customers to create personalised videos of themselves driving Mahindra tractors. This innovative campaign used AI-driven face augmentation technology. It aimed to connect with the farming community during the festive season. Over 250,000 people have already participated in this unique experience.

Mahindra Tractors launches personalised virtual drive experience
AUTOCARPRO

AUTOCARPRO • Nov 6, 2024

Mahindra Tractors launches personalised virtual drive experience

Marking 60 years in the industry, Mahindra Tractors’ new AI-driven virtual drive allows customers to create realistic, personalised videos featuring themselves in Mahindra Tractors.

Mahindra Tractors Launches Personalized Virtual Tractor Drive A Unique Initiative
KRISHIJAGRAN

KRISHIJAGRAN • Nov 6, 2024

Mahindra Tractors Launches Personalized Virtual Tractor Drive A Unique Initiative

Mahindra Tractors, celebrating 60 years as India’s top tractor brand, launched a virtual tractor drive experience, allowing customers to create lifelike, personalized videos of themselves driving a Mahindra Tractor. Powered by Vitra.ai’s AI face-swap technology, the experience deepens brand connection in regional languages.

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