Catalogue01
Product content production
Create descriptions, images, video, translations, and channel packages when catalogue data changes.
Connected workflow · Human reviewAI content production
Automate repeat content production without losing editorial control.
Turn briefs, product data, files, or system events into repeatable creation, localization, review, and delivery workflows with people in the approval loop.
For content operations, creative operations, marketing operations, and localization teams.
75+ languagesHuman approvalOne shared memory
Starts from
A repeat content job with clear inputs and approval rules
- Create
- Transform
- Review
- Deliver
Finished assets · Localized variants · Published content
The complete job, connected
One goal. Every step required to ship.
Universe keeps the brief, assets, language context and approvals together while agents move the work from one step to the next.
01
Automate a job, not just a task
Connect the steps from source through creation, localization, checks, approvals, and delivery.
02
Give every run the right context
Agents work from approved product information, terminology, brand rules, source assets, and prior decisions.
03
Keep exceptions visible
Failed checks, missing data, and uncertain output are routed to the person responsible for deciding what happens next.
Everything the workflow needs
A complete workflow—not a list of features.
Start with the job your team needs to finish. Add formats, languages, audiences and destinations without rebuilding the process.
Campaigns02
Recurring campaign production
Run the same approved production path for each market, audience, product, or promotion.
Connected workflow · Human reviewLibraries03
Content library processing
Process new or updated files from a CMS, folder, asset manager, repository, or API.
Connected workflow · Human reviewLocalization04
Continuous localization
Detect changes, translate affected content, run checks, and route only the required review.
Connected workflow · Human reviewHow the job moves
One job from source to delivery.
Each step receives the content, context and decisions from the step before it. People review the moments that need judgment.
Define the repeatable job
Name the source, required outputs, rules, owners, exceptions, and delivery destinations.
Connect agents and systems
Add the content capabilities, logic, files, integrations, and business data the job needs.
Place human decisions
Require approval for new concepts, sensitive claims, language exceptions, and final release.
Run, monitor, and improve
Track every job and reuse approved corrections and context in future runs.
Why teams choose this workflow
Fewer handoffs. More work ready to ship.
The workflow becomes easier to repeat because approved language, assets and decisions stay available for the next run.
More output without invisible shortcuts
Automation increases throughput while the team can still see the source, checks, and approvals behind each result.
Fewer manual handoffs
Files and decisions move through the workflow instead of being chased across tools and inboxes.
A process that improves with use
Approved language, assets, and reviewer decisions become reusable operating context.
Explore the platform
Capabilities behind this solution
Common questions
Automated content production: common questions
What content production work can be automated?
Repeatable work such as creation, resizing, translation, dubbing, personalization, quality checks, routing, approval requests, packaging, and delivery can be assembled into one workflow.
How do humans stay involved in automated content production?
Teams choose where approval is mandatory and where exceptions should pause the workflow for creative, brand, legal, language, or operational review.
What can start an automated content job?
A job can start from a brief, file upload, schedule, product-data change, CMS event, repository update, API call, webhook, or supported integration.
Start with one real workflow
Bring one real content job. Leave with a workflow your team can run again.
See how your source content, review process and delivery systems can work together inside Vitra Universe.