Launch01
Product launch ads
Build a coordinated set of video and image ads from one approved product story.
Connected workflow · Human reviewAI ad production workflow
Turn one campaign idea into ads for every market and channel.
Create video and image ads, adapt the format, localize the message, add market-specific details, and route every version through review.
For performance marketing, brand, creative operations, and regional campaign teams.
75+ languagesHuman approvalOne shared memory
Starts from
Campaign idea, product truth, audience, and brand rules
- Create
- Adapt
- Localize
- Approve
Video ads · Image ads · Channel variants
The complete job, connected
One goal. Every step required to ship.
Universe keeps the brief, assets, language context and approvals together while agents move the work from one step to the next.
01
Start from the campaign, not a blank canvas
Agents use the brief, product facts, audience, and brand context to produce the first set of concepts.
02
Adapt the whole ad together
Copy, visuals, voice, dimensions, language, and calls to action can change in the same production run.
03
Keep people responsible for what ships
Creative, brand, legal, and market reviewers approve the work that needs their judgment before delivery.
Everything the workflow needs
A complete workflow—not a list of features.
Start with the job your team needs to finish. Add formats, languages, audiences and destinations without rebuilding the process.
Paid social02
Channel-ready campaign variants
Resize and rewrite ads for feeds, stories, reels, display, and landing experiences.
Connected workflow · Human reviewLocalization03
Multi-market ad localization
Translate the message and adapt offers, visuals, voice, and disclaimers for each market.
Connected workflow · Human reviewTesting04
Controlled creative variation
Generate approved variations of hooks, calls to action, visuals, and formats without losing the campaign idea.
Connected workflow · Human reviewHow the job moves
One job from source to delivery.
Each step receives the content, context and decisions from the step before it. People review the moments that need judgment.
Define the ad job
Capture the objective, audience, channel, product facts, mandatory claims, and creative direction.
Create the master concepts
Generate or assemble the core copy, visual, voice, and video assets.
Produce the variants
Adapt dimensions, language, market details, offers, and audience variables.
Review and hand off
Route exceptions to people and deliver approved ads in the formats each channel needs.
Why teams choose this workflow
Fewer handoffs. More work ready to ship.
The workflow becomes easier to repeat because approved language, assets and decisions stay available for the next run.
More campaign coverage from one idea
A single approved direction can support more formats and markets without separate production projects.
Less repetitive creative work
Agents handle resizing, language adaptation, versioning, and packaging while people shape the campaign.
Clearer control over every variant
Teams can trace each output back to its brief, source assets, rules, and approvals.
Explore the platform
Capabilities behind this solution
Common questions
AI ad production: common questions
What can an AI ad production workflow create?
It can create and adapt video ads, image ads, copy, voice, subtitles, dimensions, language versions, audience variants, and delivery packages from one campaign context.
Can people approve AI-created ads before they are published?
Yes. Human approval can be required for creative direction, brand, legal claims, language, market details, or the final asset before delivery.
Can one ad be adapted for several channels?
Yes. A master concept can be resized, reframed, rewritten, and packaged for the formats and specifications of each connected channel.
Start with one real workflow
Bring one real content job. Leave with a workflow your team can run again.
See how your source content, review process and delivery systems can work together inside Vitra Universe.