Product demonstration videos
Turn key features and product footage into clear, social-first explainers.
Connected workflow · Human reviewTurn a product brief and approved message into short-form video concepts, localized scripts, market variants, and channel-ready cuts.
For social, e-commerce, performance marketing, and creative production teams.
Starts from
Product facts, audience insight, and an approved social brief
Social video · Localized scripts · Platform cuts
The complete job, connected
Universe keeps the brief, assets, language context and approvals together while agents move the work from one step to the next.
Scripts and scenes draw from real product facts, audience needs, and approved claims rather than generic prompts.
Hooks, pacing, captions, framing, and duration are shaped around short-form viewing.
Translate scripts, dub voice, synchronize speech, and adapt on-screen text from the same approved concept.
Everything the workflow needs
Start with the job your team needs to finish. Add formats, languages, audiences and destinations without rebuilding the process.
Turn key features and product footage into clear, social-first explainers.
Connected workflow · Human reviewExplore hooks, scripts, and visual treatments before committing to a full production run.
Connected workflow · Human reviewAdapt speech, captions, on-screen text, and market details for each language.
Connected workflow · Human reviewCreate the dimensions, duration, captions, and opening frames required by each social channel.
Connected workflow · Human reviewHow the job moves
Each step receives the content, context and decisions from the step before it. People review the moments that need judgment.
Add product facts, audience, brand voice, claims, reference assets, and channel requirements.
Generate hooks and story structures, then let the team select the direction worth producing.
Assemble the video and adapt speech, text, visuals, and pacing for each market.
Approve the final cuts and package them for the intended social placements.
Why teams choose this workflow
The workflow becomes easier to repeat because approved language, assets and decisions stay available for the next run.
Teams can move from brief to channel-ready variants without resetting the process for every video.
Approved facts and claims remain connected to scripts, scenes, and localized versions.
People choose the story and standard; agents take on repeat formatting and localization work.
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Common questions
It is social-first product content created from a structured brief and source assets, using AI for repeat production work while people direct and approve the message.
Yes. Scripts, voice, subtitles, on-screen text, and selected market details can be adapted inside the same workflow.
No. The workflow is designed for people to choose concepts, verify product claims, and approve the final creative while agents handle repeatable production steps.
Start with one real workflow
See how your source content, review process and delivery systems can work together inside Vitra Universe.