Any input becomes a video
Ideas, blog posts, PDFs, decks, documents, product pages, long-form footage, and image sets all resolve into a scripted, narrated cut.
Create
AI Video Creation, From Idea to Finished Cut
Turn an idea, a blog post, a deck, a PDF, or a product page into a finished video — script, voiceover, visuals, subtitles, and transitions generated in one pass, then editable down to the frame.
Free to start · 75+ languages · No credit card required
Capabilities
What Video Creation does
Long video to shorts
Feed in a webinar or a keynote and get back the clip-worthy moments, reframed vertical and captioned for social.
AI avatars and voiceover
Generate a presenter-led explainer with synchronized lip movement and human-sounding narration — no studio, no shoot.
Animated subtitles
Auto-generated captions in dozens of animation styles, colour-matched to your brand kit and safe-area aware for every aspect ratio.
Brand-kit conditioning
Fonts, palette, logo placement, and tone come from your saved brand kit, so generated output is on-brand from the first render.
Programmatic and bulk
Generate a video per SKU, per blog post, or per campaign row through the API, MCP, or a connected CMS — thousands at a time.
How it works
Four steps, one orchestrated run
Every stage runs on the same platform, so nothing is exported, re-uploaded, or handed between tools.
- 01
Give it a source
Type an idea, paste a URL, upload a document, or point Universe at a folder in your storage.
- 02
Script and storyboard
Agents draft the script, break it into scenes, and select visuals. Everything is editable before a frame is rendered.
- 03
Narrate and assemble
Voiceover, avatar, subtitles, effects, and transitions are generated together into a single timeline.
- 04
Publish or localize
Export, push to social, or send the finished cut straight into video dubbing to ship it in 75+ languages.
Who it is for
Teams using Video Creation
Content marketing at volume
Turn every published blog into a video the same day it goes live, without adding headcount.
Commerce catalogues
Generate a product video for every SKU from your existing catalogue feed.
Social and UGC-style ads
Produce variant-heavy creative for A/B testing across Reels, Shorts, and TikTok formats.
Internal comms
Turn a deck into a narrated explainer that people actually watch to the end.
FAQ
Questions people ask
What can I turn into a video?
An idea or prompt, a blog post or URL, a PDF or ebook, a PowerPoint deck, a Word document, a social thread, a product page, a set of images or clips, or an existing long-form video you want cut down into shorts.
Do I need video editing skills?
No. The first cut — script, voiceover, visuals, subtitles, transitions — is generated for you. Editing is optional, and happens in the browser rather than in a timeline editor you have to learn.
Can I generate videos in bulk?
Yes. Bulk and programmatic generation run through the API, MCP, and CMS or CRM connectors, so you can create a personalized or per-product video for every row in a dataset.
Can generated videos be translated?
Yes. Creation and dubbing are the same platform, so a finished video moves straight into 75+ language dubbing with shared translation memory and brand voice.
Start with Video Creation. Grow into the whole platform.
Everything in Vitra Universe shares one translation memory, one brand kit, and one quality bar — so the work you do here makes everything you do next faster.