Brand kits, not just prompts
Upload a brand kit — or let Universe extract one from your existing assets — and every generation inherits your fonts, colours, logo rules, and tone.
Create
AI Image Creation, On Brand by Default
Generate campaign-ready creative from a prompt or a brief, conditioned on your own brand kit — fonts, palette, logo, and tone — with quality and compliance checks running on every image before it reaches you.
Free to start · 75+ languages · No credit card required
Capabilities
What Image Creation does
Brief to creative
Hand over a campaign brief instead of a prompt. Agents interpret it, propose directions, and generate a set you can choose from.
Variants for A/B testing
Produce a spread of alternates in one pass, then keep the winners in a collection your team can reuse.
Editing that understands elements
Mask, annotate, and edit individual elements in place — change a headline or swap a product without regenerating the whole frame.
Automatic quality checks
Every image runs through brand and compliance QC before it lands, with a verdict of approved, review, or blocked and per-region cultural scoring.
Collections and reuse
Approved creative goes into shared collections and asset management, so the next campaign starts from what already worked.
In the product
This is the actual screen
Vitra Universe
How it works
Four steps, one orchestrated run
Every stage runs on the same platform, so nothing is exported, re-uploaded, or handed between tools.
- 01
Set up the brand kit
Upload fonts, colours, and logos, or point Universe at existing creative and let it extract the kit for review.
- 02
Prompt or brief
Describe the creative you need, or paste the campaign brief and let agents break it into directions.
- 03
Generate and refine
Review the set, edit elements in place, and regenerate only the parts that need changing.
- 04
Check, resize, ship
QC runs automatically, then resize into every placement you need and push to your channels.
Who it is for
Teams using Image Creation
Performance creative
Keep a testing pipeline full without waiting on design capacity for every variant.
Commerce merchandising
Generate lifestyle and category imagery for catalogues that would never justify a shoot.
Regional campaigns
Produce market-specific creative that respects local rules and cultural context.
Always-on social
Fill the calendar with on-brand posts without redrawing the same template every week.
FAQ
Questions people ask
How does Vitra keep generated images on brand?
Generation is conditioned on your brand kit rather than filtered after the fact. Fonts, palette, logo usage, and tone are applied at generation time, and a brand QC agent scores every output before it reaches you.
Can Vitra build a brand kit from our existing assets?
Yes. Point it at existing creative and it extracts fonts, colours, and logo usage into a draft brand kit, which you review and confirm before it is applied.
Can I edit part of an image without regenerating it?
Yes. Masking, annotation, and element-level editing let you change a headline, object, or region in place while the rest of the frame stays exactly as approved.
Which models generate the images?
Universe routes to whichever frontier model performs best for the task and swaps them as the field moves. The brand conditioning, QC, and orchestration around the model are Vitra's own, so output quality does not depend on any single vendor.
Start with Image Creation. Grow into the whole platform.
Everything in Vitra Universe shares one translation memory, one brand kit, and one quality bar — so the work you do here makes everything you do next faster.