Use the guide you already have
Upload existing guidance from supported documents and text. Start from your real editorial decisions rather than an empty template.
Your voice, by language · Vitra TMS
Same brand. The right voice in every language.
Give AI and reviewers the guidance your writers already use. Vitra TMS turns your existing style-guide documents into editable rules for tone, formality, punctuation, and language conventions, so a translation sounds like your brand—not a different company.
Free to start · 120 languages · No credit card required
- Use the guide you already have
- Review the extracted rules
- Set tone and formality
Capabilities
What Translation Style Guides does
Review the extracted rules
Check the language rules before relying on them. Edit ambiguous instructions and keep human decisions visible.
Set tone and formality
Explain when your brand should sound conversational, technical, formal, or direct. Give translators a usable instruction rather than 'make it on-brand.'
Allow language-specific choices
Manage rules by language, including punctuation and local conventions. The right voice in one market is not always a literal copy of another.
Keep terms and style separate
Use Vitra TB for what a concept is called and style guides for how the sentence should read. Both resources belong in the same translation workflow.
Connect guidance to memory
Link the right guide to the relevant translation memory so the team has a shared reference for new work and review.
What changes for your team
A voice your reviewers can recognize.
The work it helps
Turn editorial preferences into guidance
Start with the jobs your team already needs to finish.
Campaign copy
Keep short ads direct, product promises precise, and longer landing-page copy readable in every market.
Product and support
Make error messages, instructions, and help articles sound like they belong to the same product.
New translators and reviewers
Give contributors a concrete reference so they do not have to infer your brand's voice from scattered examples.
Connect the guide to your translation resources and check the finished content against it.
Inside Vitra Universe
Bring that guidance into translation
Upload the current document or add the writing rules your team follows.
Use the guide you already have
Upload existing guidance from supported documents and text. Start from your real editorial decisions rather than an empty template.
Review the extracted rules
Check the language rules before relying on them. Edit ambiguous instructions and keep human decisions visible.
Set tone and formality
Explain when your brand should sound conversational, technical, formal, or direct. Give translators a usable instruction rather than 'make it on-brand.'
How it works
Four steps, one connected workflow
Keep the brief, language resources, and review decisions connected. Use the finished result in Universe or export it for the next step.
- 01
Bring your guide
Upload the current document or add the writing rules your team follows.
- 02
Check the rules
Review extracted guidance and edit anything that is unclear, outdated, or too broad.
- 03
Adapt by language
Set formality, punctuation, and regional conventions for each market.
- 04
Use it in review
Connect the guide to your translation resources and check the finished content against it.
Who it is for
Teams using Translation Style Guides
Campaign copy
Keep short ads direct, product promises precise, and longer landing-page copy readable in every market.
Product and support
Make error messages, instructions, and help articles sound like they belong to the same product.
New translators and reviewers
Give contributors a concrete reference so they do not have to infer your brand's voice from scattered examples.
FAQ
Questions people ask
What belongs in a translation style guide?
Include audience, tone, formality, punctuation, numbers and dates, regional conventions, examples, and rules for different content types. Keep exact terminology in a linked term base or glossary.
Can I use our existing style-guide document?
Yes. Vitra TMS supports style-guide file uploads and editable extracted rules. Review the result and make language-specific changes before applying the guide to translation work.
Does a style guide replace a human reviewer?
No. It gives AI and reviewers clearer instructions. A person still needs to decide whether the language fits the audience, preserves the claim, and works in the finished format.
Explore next
Start with Translation Style Guides. Grow into the whole platform.
Everything in Vitra Universe shares one translation memory, one brand kit, and one quality bar — so the work you do here makes everything you do next faster.