Connect the right Meta account
Authorize the account and select the advertising resources your team should work with. Access depends on the permissions you grant.
Performance marketing · Vitra Universe
Test the creative. Keep control of the spend.
Connect campaign assets to a reviewed Meta advertising workflow. Bring account data, creative experiments, results, and proposed actions into one place. AI can help interpret the work and suggest the next step; your team approves actions that change the campaign.
Free to start · 120 languages · No credit card required
- Connect the right Meta account
- Bring the creative into the test
- Prepare before launching
Capabilities
What AI Ad Workflows does
Bring the creative into the test
Use organization assets when preparing an experiment. Keep the campaign goal, creative choice, and language variant connected.
Prepare before launching
Review an experiment and its setup before making a campaign change. Check destination, creative, budget, and audience with the account owner.
Read actual campaign results
Work with account reporting and experiment outcomes rather than guessing from the creative alone. Results depend on the account data available.
Approve proposed actions
Review an AI-suggested action before it runs. Accept or reject changes instead of handing open-ended spending authority to automation.
Keep recovery options visible
Use supported pause, reconciliation, and rollback actions when a launch or change needs attention. Check the exact scope before relying on a recovery step.
What changes for your team
Production and performance belong in the same conversation.
The work it helps
Test an idea against actual results
Start with the jobs your team already needs to finish.
Campaign creative teams
Connect the assets you create to a measured test, with a clear handoff to the person responsible for spend.
Multilingual campaign testing
Organize language and creative variants without treating each one as a disconnected production request.
Account owners and agencies
Keep approval explicit when a proposed change affects a client's campaign.
Review results and proposed changes. Keep the next decision tied to actual account evidence.
Inside Vitra Universe
Keep campaign changes under review
Grant the appropriate access and choose the account resources to use.
Connect the right Meta account
Authorize the account and select the advertising resources your team should work with. Access depends on the permissions you grant.
Bring the creative into the test
Use organization assets when preparing an experiment. Keep the campaign goal, creative choice, and language variant connected.
Prepare before launching
Review an experiment and its setup before making a campaign change. Check destination, creative, budget, and audience with the account owner.
How it works
Four steps, one connected workflow
Keep the brief, language resources, and review decisions connected. Use the finished result in Universe or export it for the next step.
- 01
Connect your account
Grant the appropriate access and choose the account resources to use.
- 02
Prepare a creative test
Select approved assets, define the experiment, and check its campaign setup.
- 03
Approve the launch
Let the authorized person review actions that change campaigns or spend.
- 04
Read and decide
Review results and proposed changes. Keep the next decision tied to actual account evidence.
Who it is for
Teams using AI Ad Workflows
Campaign creative teams
Connect the assets you create to a measured test, with a clear handoff to the person responsible for spend.
Multilingual campaign testing
Organize language and creative variants without treating each one as a disconnected production request.
Account owners and agencies
Keep approval explicit when a proposed change affects a client's campaign.
FAQ
Questions people ask
Which advertising platform does this page describe?
This workflow describes the Meta account connection, creative experiments, reporting, and reviewed actions in Universe. It does not imply that every advertising network has the same native connection.
Can AI change our ad spend without a person?
The workflow supports proposed actions with approval and rejection. Define account permissions and the required review steps before using campaign actions.
Does Vitra guarantee a better return on ad spend?
No. Creative testing helps you learn from actual campaign outcomes, but results depend on your offer, audience, account setup, creative, budget, and market conditions.
Start with AI Ad Workflows. Grow into the whole platform.
Everything in Vitra Universe shares one translation memory, one brand kit, and one quality bar — so the work you do here makes everything you do next faster.