One master, every size
Generate the full placement matrix — feed, story, banner, display, print — from a single approved creative, recomposed rather than letterboxed.
Personalize
Image Personalization and Adaptive Creative
Take one master creative and adapt it to every placement, audience, and market — resized, recomposed, and re-messaged automatically, with the brand rules held constant across all of it.
Free to start · 75+ languages · No credit card required
Capabilities
What Image Personalization does
Smart recomposition
Subject, logo, and copy are repositioned for each aspect ratio so nothing important gets cropped out on the way to a 9:16.
Audience and market variants
Swap the offer, the model, the language, or the product per segment while the layout system stays constant.
Variant versioning
Every adaptation keeps its lineage back to the master, so a change at the top can be pushed through the whole set.
Brand rules held constant
Clear space, logo lockups, palette, and typography rules are enforced on each variant instead of being re-checked by hand.
Bulk and API
Adapt an entire campaign folder or catalogue in one run, or call it per asset from your own pipeline.
How it works
Four steps, one orchestrated run
Every stage runs on the same platform, so nothing is exported, re-uploaded, or handed between tools.
- 01
Upload the master
Start from an approved creative or a design file with its layers intact.
- 02
Choose placements
Pick the aspect ratios, channels, and markets you need. Presets cover the common ad and social specs.
- 03
Adapt and vary
Universe recomposes for each size and applies per-segment copy, language, and offer changes.
- 04
Approve and distribute
Review the set, fix anything QC flags, and export or push to your ad and asset systems.
Who it is for
Teams using Image Personalization
Paid media at scale
Fill every placement in the media plan without a manual resize queue.
Marketplace and retail media
Meet each platform's spec sheet from one approved master.
Franchise and multi-location
Give every location its own address, offer, and language on shared national creative.
Seasonal refreshes
Re-skin an entire library for a new season in a single batch.
FAQ
Questions people ask
How is this different from a simple image resizer?
A resizer scales and crops. Adaptive creative recomposes: it re-lays out the subject, logo, and copy for each aspect ratio, applies brand rules, and can change the message per audience — so a 9:16 is a designed variant rather than a squeezed 16:9.
Can I change the copy per market as well as the size?
Yes. Language, offer, pricing, legal lines, and imagery can all vary per variant while the layout system and brand rules stay fixed.
What happens if the master creative changes?
Variants keep their lineage to the master, so an edit at the top can be re-pushed through the whole set rather than re-created variant by variant.
Start with Image Personalization. Grow into the whole platform.
Everything in Vitra Universe shares one translation memory, one brand kit, and one quality bar — so the work you do here makes everything you do next faster.