Article library
539 articles and field notes
Photographing hundreds of products consistently: what to standardise before the first shot, and where the time on a catalog project actually goes.
Samhitha J Bhatt · Aug 17, 2026
Short retail video built from the product stills and copy you already own. What length works per platform, and how one cut becomes every market you sell in.
Samhitha J Bhatt · Aug 17, 2026
Shelf edges, wayfinding, promotions and safety notices all print per store. Which signage must be translated, which is regulated, and how to produce it.
Samhitha J Bhatt · Aug 17, 2026
Homepage banners carry their words inside the image, so translation means re-rendering. How to handle text expansion, right-to-left layouts and seasonal swaps.
Samhitha J Bhatt · Aug 17, 2026
Retail runs more formats than any other industry, and the ones with print lead times are the ones you cannot fix after the fact almost everywhere.
Samhitha J Bhatt · Aug 17, 2026
WhatsApp reaches shoppers who ignore email, and it is language-sensitive. What to send, what templates require, and why one national language is not enough.
Samhitha J Bhatt · Aug 17, 2026
