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539 articles and field notes
A hardware support site multiplies models by languages and reaches thousands of articles. Which ones earn translation, and how to keep them from going stale.
Samhitha J Bhatt · Aug 18, 2026
A device demo shows a screen, a hand and a product. Two of those carry text a dubbing pass never touches, and one changes with every firmware release.
Samhitha J Bhatt · Aug 18, 2026
A device manual is no longer one document. It is a card, a PDF, a help centre and an in-app panel, and translation has to keep all four saying the same thing.
Samhitha J Bhatt · Aug 18, 2026
A device product page is four content types: specs, feature story, comparison and search metadata. Each localizes differently, and one is not translation.
Samhitha J Bhatt · Aug 18, 2026
One launch brief becomes retailer assets, market variants and a dozen formats. The bottleneck is rarely translation, and treating it as one job is the delay.
Samhitha J Bhatt · Aug 18, 2026
Warnings are the one part of a device's text where a fluent translation can still be wrong. Signal words, imperatives, and why placement matters too.
Samhitha J Bhatt · Aug 18, 2026
