Mahindra Tractors launches an AI-powered virtual tractor drive, built on Vitra.ai
Mahindra Tractors marked 60 years with a first-of-its-kind virtual tractor drive. Vitra.ai's face-augmentation AI puts each farmer into a personalised video of themselves driving a Mahindra tractor, delivered over WhatsApp in their own regional language. More than 250,000 experiences have been generated.
Satvik Jagannath · Nov 6, 2024