The selection
In February 2024, Hyderabad-based innovation hub T-Hub announced a new cohort of LAB32, its flagship market-readiness programme, run in collaboration with reality-technology company Hexagon. The 100-day programme was scoped around three themes: digital twins, real-time language translation, and predictive maintenance using AI models.
Twelve startups were selected out of more than 230 applications, after multiple rounds of technical and business evaluation. Vitra.ai was one of them, named alongside Deeploop, Gudlyf Mobility, LIVNSENSE, SwitchOn, CRION Technologies, AIOTEL, Eugenie.ai, Xeeed.io, Indika AI, Atomstate and GenZ Technologies.
What the cohort offered
Selected companies received go-to-market mentorship from T-Hub and technical support from Hexagon, access to a Market Access Day, and, for three of the twelve, the prospect of going to market with Hexagon directly.
LAB32 describes itself as India's longest-running market-readiness programme. With this cohort it passed 300 startups supported, with more than $410 million raised across the portfolio and over 50 mentors involved. Real-time language translation being one of the three named themes is the reason Vitra.ai fit: it is the same capability that powers the company's enterprise deployments.
Full coverage
This story was carried across the Indian business press. Every outlet that ran it is linked below.
- Express Computer — T-Hub and Hexagon selects 12 startups for LAB32 Cohort, driving innovation in AI and digital reality
- The Times of India — T-Hub & Hexagon roll out new LAB32 cohort



