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BUSINESSNEWSTHISWEEK • Nov 7, 2024
In continuation with celebrating 60 years of Mahindra Tractors, India’s No. 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor. Following the unveil of ‘Desh ka Tractor ‘Mitti se juda, Junoon se Saja’, as a tribute to the Indian farming community, the virtual tractor drive was launched to foster a deeper connection with the brand, while capitalising on the celebratory mood of the festive season.
INDIANWEB2 • Nov 7, 2024
In continuation with celebrating 60 years of Mahindra Tractors, India’s No. 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor.
MEDIABRIEF • Nov 6, 2024
In continuation with celebrating 60 years of Mahindra Tractors launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor.
ECONOMICTIMES • Nov 6, 2024
India's top tractor brand, Mahindra Tractors, introduced a virtual tractor driving experience. The initiative allowed customers to create personalised videos of themselves driving Mahindra tractors. This innovative campaign used AI-driven face augmentation technology. It aimed to connect with the farming community during the festive season. Over 250,000 people have already participated in this unique experience.
AUTOCARPRO • Nov 6, 2024
Marking 60 years in the industry, Mahindra Tractors’ new AI-driven virtual drive allows customers to create realistic, personalised videos featuring themselves in Mahindra Tractors.
KRISHIJAGRAN • Nov 6, 2024
Mahindra Tractors, celebrating 60 years as India’s top tractor brand, launched a virtual tractor drive experience, allowing customers to create lifelike, personalized videos of themselves driving a Mahindra Tractor. Powered by Vitra.ai’s AI face-swap technology, the experience deepens brand connection in regional languages.
AGROSPECTRUMINDIA • Nov 6, 2024
Vitra.ai’s face augmentation technology enables Mahindra to deliver a first-of-its-kind seamless hyper-personalised video experience for customers
PUNE.NEWS • Jul 30, 2024
IIFL Fintech Fund has acquired a 10% stake in the innovative GenAI startup Vitra.ai through a recent investment round. Although the exact amount of funding has not been disclosed, the deal marks a significant endorsement of Vitra.ai’s advanced language translation technology.
YOURSTORY • Jul 30, 2024
Founded by Satvik Jagannath and Akash Nidhi PS, Bengaluru-based Vitra.ai specialises in advanced language translation solutions by leveraging generative AI
Unlock seamless communication across departments - from Marketing to Ops - with AI-powered translations tailored to your business needs.
Create, Personalize, and Translate Content 100x Faster with GenAI.
