Localized templates
Build a creative template once, then generate a version per region with the right language, imagery, and cultural cues.
Personalize
Hyperlocal Content and Broadcast
Adapt creative, offers, and messaging to each region's culture, festivals, and rules — then broadcast it through WhatsApp and Facebook to the contacts who live there. Language is the floor, not the ceiling.
Free to start · 75+ languages · No credit card required
Capabilities
What Hyperlocal does
Product and offer models
Attach the products, prices, and offers that actually apply in each region, so a campaign never advertises the wrong thing locally.
WhatsApp and Facebook broadcast
Approved templates go out to segmented contact lists, with per-contact personalization and delivery tracking.
Overlay editor
Compose region-specific overlays on shared creative — store details, local offers, regional language — without rebuilding the asset.
Cultural rule enforcement
Region rules and cultural scoring flag content that will not land, or will not be allowed, before it goes out.
Transliteration keypad
Type phonetically and auto-convert to the target script — the practical fix for names, brands, and mixed-language lines.
How it works
Four steps, one orchestrated run
Every stage runs on the same platform, so nothing is exported, re-uploaded, or handed between tools.
- 01
Define regions and rules
Set up the regions you operate in, with their languages, cultural rules, and applicable products.
- 02
Build the master template
Create the campaign creative and mark which parts vary by region.
- 03
Generate localized versions
Universe produces a per-region variant, checks it against that region's rules, and flags anything risky.
- 04
Broadcast and track
Send through WhatsApp or Facebook to the matching contact segments and follow delivery per region.
Who it is for
Teams using Hyperlocal
Retail and QSR chains
National campaign, local store details, local language, local offer — generated rather than assembled.
FMCG and distribution
Reach regional trade partners in their own language with the SKUs they actually carry.
Financial services
Communicate products in-region with compliant, reviewed wording.
Festivals and seasonal moments
Ship the right greeting for the right region on the right day, at national scale.
FAQ
Questions people ask
How is hyperlocal different from translation?
Translation changes the words. Hyperlocal changes the content: the imagery, the offer, the products shown, the festival referenced, and the cultural framing — checked against rules for that specific region before it goes out.
Which channels can I broadcast to?
WhatsApp and Facebook templates are supported directly, with contact segmentation and per-dispatch tracking. Anything else can be reached over the API.
How does Vitra know what is appropriate in a region?
Regions carry their own rule sets, and a cultural-rule engine with severity weighting scores content against them, returning an approved, review, or blocked verdict with the reasons attached.
Start with Hyperlocal. Grow into the whole platform.
Everything in Vitra Universe shares one translation memory, one brand kit, and one quality bar — so the work you do here makes everything you do next faster.