A personalized virtual tractor drive – a unique initiative by Mahindra Tractors

BUSINESSNEWSTHISWEEK 

In continuation with celebrating 60 years of Mahindra Tractors, India’s No. 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor. Following the unveil of ‘Desh ka Tractor ‘Mitti se juda, Junoon se Saja’, as a tribute to the Indian farming community, the virtual tractor drive was launched to foster a deeper connection with the brand, while capitalising on the celebratory mood of the festive season.

Satvik Jagannath
Satvik Jagannath
Co-founder and CEO , Vitra.ai
A personalized virtual tractor drive – a unique initiative by Mahindra Tractors
BUSINESSNEWSTHISWEEK

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