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A personalized virtual tractor drive – a unique initiative by Mahindra Tractors

BUSINESSNEWSTHISWEEK

BUSINESSNEWSTHISWEEK • Nov 7, 2024

A personalized virtual tractor drive – a unique initiative by Mahindra Tractors

In continuation with celebrating 60 years of Mahindra Tractors, India’s No. 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor. Following the unveil of ‘Desh ka Tractor ‘Mitti se juda, Junoon se Saja’, as a tribute to the Indian farming community, the virtual tractor drive was launched to foster a deeper connection with the brand, while capitalising on the celebratory mood of the festive season.

A Personalized Virtual Tractor Drive – a Unique Initiative by Mahindra Tractors

INDIANWEB2 • Nov 7, 2024

A Personalized Virtual Tractor Drive – a Unique Initiative by Mahindra Tractors

In continuation with celebrating 60 years of Mahindra Tractors, India’s No. 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor.

Mahindra Tractors celebrates 60 years with unique virtual tractor drive experience

MEDIABRIEF • Nov 6, 2024

Mahindra Tractors celebrates 60 years with unique virtual tractor drive experience

In continuation with celebrating 60 years of Mahindra Tractors launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor.

Mahindra Tractors launches AI-powered virtual tractor drive to celebrate 60th anniversary

ECONOMICTIMES • Nov 6, 2024

Mahindra Tractors launches AI-powered virtual tractor drive to celebrate 60th anniversary

India's top tractor brand, Mahindra Tractors, introduced a virtual tractor driving experience. The initiative allowed customers to create personalised videos of themselves driving Mahindra tractors. This innovative campaign used AI-driven face augmentation technology. It aimed to connect with the farming community during the festive season. Over 250,000 people have already participated in this unique experience.

Mahindra Tractors launches personalised virtual drive experience

AUTOCARPRO • Nov 6, 2024

Mahindra Tractors launches personalised virtual drive experience

Marking 60 years in the industry, Mahindra Tractors’ new AI-driven virtual drive allows customers to create realistic, personalised videos featuring themselves in Mahindra Tractors.

Mahindra Tractors Launches Personalized Virtual Tractor Drive A Unique Initiative

KRISHIJAGRAN • Nov 6, 2024

Mahindra Tractors Launches Personalized Virtual Tractor Drive A Unique Initiative

Mahindra Tractors, celebrating 60 years as India’s top tractor brand, launched a virtual tractor drive experience, allowing customers to create lifelike, personalized videos of themselves driving a Mahindra Tractor. Powered by Vitra.ai’s AI face-swap technology, the experience deepens brand connection in regional languages.

Mahindra Tractors launches unique virtual tractor drive

AGROSPECTRUMINDIA

AGROSPECTRUMINDIA • Nov 6, 2024

Mahindra Tractors launches unique virtual tractor drive

Vitra.ai’s face augmentation technology enables Mahindra to deliver a first-of-its-kind seamless hyper-personalised video experience for customers

GenAI Innovator Vitra.ai Welcomes IIFL Fintech Fund as New Investor with 10% Stake

PUNE.NEWS • Jul 30, 2024

GenAI Innovator Vitra.ai Welcomes IIFL Fintech Fund as New Investor with 10% Stake

IIFL Fintech Fund has acquired a 10% stake in the innovative GenAI startup Vitra.ai through a recent investment round. Although the exact amount of funding has not been disclosed, the deal marks a significant endorsement of Vitra.ai’s advanced language translation technology.

IIFL Fintech Fund acquires 10% stake in GenAI startup Vitra.Ai

YOURSTORY • Jul 30, 2024

IIFL Fintech Fund acquires 10% stake in GenAI startup Vitra.Ai

Founded by Satvik Jagannath and Akash Nidhi PS, Bengaluru-based Vitra.ai specialises in advanced language translation solutions by leveraging generative AI

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