Mahindra Tractors launches AI-powered virtual tractor drive to celebrate 60th anniversary
ECONOMICTIMES
India's top tractor brand, Mahindra Tractors, introduced a virtual tractor driving experience. The initiative allowed customers to create personalised videos of themselves driving Mahindra tractors. This innovative campaign used AI-driven face augmentation technology. It aimed to connect with the farming community during the festive season. Over 250,000 people have already participated in this unique experience.
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