# Terms and Conditions | Vitra.ai

> Read the terms and conditions for using Vitra.ai's agentic AI content creation, translation, personalization and localization platform.

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Last updated: 17 August 2026

# Terms & Conditions

These Terms apply to your access to and use of Vitra.ai Universe and every product, plugin, API, SDK, CLI, MCP server, Agentic Skill and connector we make available. They are written for both individual users and enterprise customers. Please read them in full — by using the Services you accept all of them.

## 1. Agreement to Terms

**1.1 Parties.** These Terms and Conditions (the “Terms”) constitute a legally binding agreement made between you, whether personally or on behalf of a company, organisation or other legal entity (“you”, “your”, “Customer”), and Apex Future Labs Pvt Ltd, trading as Vitra.ai, a company incorporated in India (CIN U72900KA2020PTC135076) with its registered office at 4th Floor, Gopalan Coworks, Banashankari 3rd Stage, Banashankari, Bengaluru, Karnataka 560085, India (“Vitra.ai”, “we”, “us”, “our”).

**1.2 What these Terms cover.** These Terms apply to the vitra.ai website and the Vitra.ai Universe platform (including the capabilities previously offered as the separate products Short.video, Translate.video, Translate.photo and Translate.website), and all related plugins and extensions (including for Photoshop, Illustrator, InDesign, Figma, Canva, Office 365, Shopify, WordPress, WooCommerce, Webflow, Wix and HubSpot CMS), SDKs, APIs, CLI tools, MCP servers, Agentic Skills, connectors, dashboards, documentation, managed services and any related applications (together, the “Services” or the “Platform”, and the websites through which they are offered, the “Site”).

**1.2A Self-service and enterprise contracts.** These Terms govern self-service accounts and use of the public Site. An enterprise customer may instead enter into a separately signed master service agreement, order form, statement of work, service level agreement or data processing agreement with us. Those signed documents apply only to the customer and Services they identify and prevail to the extent of any conflict, as described in clause 1.7.

**1.3 Acceptance is all-or-nothing.** By creating an account, clicking “I agree” or “Sign up”, installing a plugin or SDK, calling an API, invoking an MCP server or Agentic Skill, purchasing a plan, or otherwise accessing or using any part of the Services, you confirm that you have read, understood and agree to be bound by all of these Terms in their entirety. You may not accept some provisions and reject others. Your acceptance covers every policy incorporated by reference under clause 1.6.

**1.4 If you do not agree.** If you do not agree with all of these Terms, then you are prohibited from using the Site and the Services and you must discontinue use immediately. We recommend that you keep a copy of these Terms for future reference.

**1.5 Authority to bind.** If you accept these Terms on behalf of a company, organisation or other legal entity, you represent and warrant that you have full authority to bind that entity, and “you” refers to that entity and to every individual who uses the Services through it. If you do not have that authority, you must not use the Services.

**1.6 Policies incorporated by reference.** The following also apply to your use of the Services and are expressly incorporated into these Terms:

- Our [Privacy Policy](https://www.vitra.ai/privacy-policy), which describes how we process personal data we collect from you or that you provide to us. By accepting these Terms you acknowledge that notice and, where consent is the applicable basis, provide the consent described there. Processing necessary to perform our contract, comply with law or protect the Services is not based solely on consent.
- Our [Refund Policy](https://www.vitra.ai/refund), which governs all purchases, plans, credits, cancellations and refunds.
- The Acceptable Use Policy set out in Section 10 of these Terms.
- Any order form, quotation, statement of work, service agreement, data processing agreement or enterprise agreement signed between you and us, and any plan, credit or feature description presented at the point of purchase.
- Product documentation, integration guides and any supplemental terms posted on the Site from time to time.

**1.7 Order of precedence.** If there is a conflict, the following order applies: (a) a signed master service agreement or enterprise agreement; (b) a signed order form or statement of work; (c) a data processing agreement, for privacy and data protection matters; (d) these Terms; (e) the Privacy Policy and Refund Policy; and (f) product documentation.

**1.8 Changes to these Terms.** We may make changes to these Terms from time to time. The updated version will be indicated by an updated “Last updated” date. We will give reasonable advance notice by email or in-product notice before a material adverse change takes effect. If you do not accept such a change, you may cancel before its effective date and request a pro-rata refund of prepaid fees for the unused period where the change materially reduces your contracted rights. Changes required by law, for security, or to address abuse may take effect sooner.

**1.9 Changes to the Services.** We may update or change the Site and the Services from time to time to reflect changes to our products, our users’ needs and our business priorities.

**1.10 Jurisdictional reach.** The information provided on the Site is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation, or which would subject us to any registration requirement within such jurisdiction or country. You are responsible for complying with local law where you access the Services.

**1.11 Age and business use.** The Services are intended for users who are at least 18 years old and are designed for professional and business use. A person under 18 may not create, hold or directly use an account, including through an account opened by an adult. Customer Content may depict or contain data about a minor only where the account holder has the documented authority required by clause 9.4 and applicable law.

## 2. Definitions

- **“Input Content”** means any content you or your Authorised Users upload, import, connect, link, transmit, prompt or otherwise make available to the Services, including videos, audio, images, designs, PSD / AI / InDesign / Figma files, documents, DITA maps, website and mobile app content, text, prompts, briefs, glossaries, translation memories, brand kits, style guides, voice samples, photographs and likenesses.
- **“Output Content”** means any content generated, translated, dubbed, personalised, resized, transcribed, synthesised or otherwise produced by the Services from or in connection with your Input Content or instructions, including translated and dubbed videos, cloned or synthetic voices, subtitles and transcripts, generated and resized images, avatars, translated web pages and generated documents.
- **“Customer Content”** means Input Content and Output Content together.
- **“Authorised User”** means any individual, agent, script or automated system authorised by you to access the Services under your account or credentials.
- **“Credits”** means the units of consumption allocated to a plan and consumed when you use the Services.
- **“Our Content”** has the meaning given in Section 15.
- **“Third-Party Services”** means third-party products, models, platforms and infrastructure used to deliver, or connected by you to, the Services, as described in Section 12.
- **“Documentation”** means the technical and user documentation we make available for the Services.

In these Terms, “including” means “including without limitation”, and headings are for convenience only.

## 3. The Services

**3.1 What we provide.** Vitra.ai Universe is an agentic generative-AI content platform for creating, personalising and translating rich content formats — videos, images, websites, mobile apps and documents — across 75+ languages. The Services are provided on a software-as-a-service, API-as-a-service and subscription basis.

**3.2 Products.** The Platform provides video creation, video dubbing (including subtitles and voice cloning), video and image personalisation, image creation, image and document translation, website and mobile app translation, hyperlocal content adaptation and multimodal quality control, together with shared capabilities such as translation memory, brand kits, glossaries, AI quality checks, asset management and workflow automation. These capabilities were previously offered as the separate products Short.video, Translate.video, Translate.photo and Translate.website; they are now delivered as part of Vitra.ai Universe, and references to those product names in any earlier agreement are to be read as references to the corresponding capabilities of the Platform.

**3.3 Agentic access.** Capabilities are also exposed through Agentic Skills, MCP servers, a CLI, open APIs, SDKs and connectors (including n8n, Make, Zapier and similar platforms) so they can be invoked contextually and programmatically from other tools and agentic interfaces. Section 14 applies to all such access.

**3.4 Evolution of the Services.** We may add, modify, replace or remove features, models, languages, voices, providers, quality frameworks, integrations and capabilities at any time. The specific AI models, vendors, voices and pipelines used to deliver a feature may change without notice, and outputs may vary accordingly.

**3.5 No binding roadmap.** Nothing on the Site, in marketing materials, in decks, in demos or in roadmap discussions constitutes a binding commitment to deliver any feature, capability, language, integration or level of performance, unless expressly set out in a signed order form.

## 4. Accounts, Authorised Users and Security

**4.1 Registration.** You represent and warrant that: (a) all registration information you submit will be true, accurate, current and complete and relates to you and not a third party; (b) you will maintain the accuracy of such information and promptly update it as necessary; (c) you will keep your password and credentials confidential and will be responsible for all use of them; (d) you have the legal capacity to, and agree to, comply with these Terms; and (e) you are not a minor in the jurisdiction in which you reside and have full legal capacity to enter into these Terms or, where the account is held for the benefit of a minor, you are the parent or guardian holding it in your own name in accordance with clause 1.11.

**4.2 You are responsible for your account.** You are responsible for all activity that occurs under your account and credentials, including activity by your Authorised Users, employees, contractors, agencies, and by any script, bot, MCP client, connector or autonomous agent you authorise — whether or not you intended or were aware of that activity.

**4.3 Credentials and API keys.** You must keep passwords, tokens and API keys secure, must not share or publish them, and should rotate them periodically. If you know or suspect that anyone other than you knows your user information or password, or that a key has been compromised, you must promptly notify us at [contact@vitra.ai](mailto:contact@vitra.ai). You remain liable for all usage, consumption and charges incurred through your credentials until we have received that notice and have had a reasonable opportunity to act on it.

**4.4 No account sharing.** Accounts and seats are provisioned to the number of users stated in your plan. Sharing, reselling or rotating logins beyond your entitlement, or creating multiple accounts to obtain additional free credits or trials, is a material breach of these Terms.

**4.5 Roles and access control.** Where the Platform provides role-based access control, you administer your own organisation’s roles and permissions. You are responsible for who you grant access to, what data and content they can reach, and what they do with it.

**4.6 Inaccurate information.** If you provide any information that is untrue, inaccurate, not current or incomplete, we may suspend or terminate your account. We may remove or change a user name you select if we determine that it is inappropriate or infringing.

## 5. Plans, Credits, Fees, Billing and Taxes

**5.1 Paid Services.** Certain parts of the Services can be used only on payment of a fee. Your plan, entitlements, seats, credits and limits are as described at the point of purchase or in your order form.

**5.2 How credits work.** Credits are consumed as you use the Services. Consumption rates differ by feature, model, language, duration, resolution, file size and volume, and may be updated by us to reflect changes in underlying costs and models. Credits are a licence to consume the Services; they are not money, have no cash value, are non-transferable and are not redeemable for cash.

**5.3 Expiry.** Unless expressly stated otherwise, credits are allocated per billing cycle and unused credits expire at the end of that cycle and do not roll over.

**5.4 Auto-renewal.** Subscriptions renew automatically for successive periods of the same length at the then-current rates until cancelled. You may cancel before the renewal date through your account settings or by writing to [contact@vitra.ai](mailto:contact@vitra.ai). Cancellation takes effect at the end of the current period and does not, by itself, entitle you to a refund.

**5.5 Payment authorisation.** You authorise us and our payment processors to charge your nominated payment method for all fees due, including renewals, overages and applicable taxes.

**5.6 Price changes.** We may change pricing, plan structures, credit values and consumption rates. Changes to recurring fees take effect from your next renewal.

**5.7 Taxes.** All fees are exclusive of GST, VAT, sales tax, withholding tax, levies and duties, which you are responsible for paying. If you are required by law to withhold any amount, you will gross up the payment so that we receive the full amount invoiced.

**5.8 Chargebacks.** If you initiate a chargeback, payment reversal or dispute fraudulently or in bad faith in respect of a validly incurred charge, that is a material breach of these Terms. We may suspend or terminate your account, recover the disputed amount together with provider fees and reasonable administrative costs, and require prepayment before further access. A chargeback raised in good faith for an unauthorised charge, duplicate charge, incorrect billing or another genuine billing issue is not a breach. Please raise billing questions with us first at [contact@vitra.ai](mailto:contact@vitra.ai) where practicable.

**5.9 Late payment.** We may suspend or restrict the Services for non-payment, charge interest on overdue amounts at 1.5% per month or the maximum permitted by law (whichever is lower), and recover reasonable costs of collection.

**5.10 Non-refundable.** Except as expressly provided in our [Refund Policy](https://www.vitra.ai/refund) or as required by law, all fees are non-cancellable and non-refundable, and amounts paid are not refunded for partial periods, unused credits, or accounts suspended or terminated for breach.

**5.11 Overages and fair use.** Where consumption exceeds your plan entitlement, we may throttle, queue, block or bill the excess. Where a plan is described as unlimited or high-volume, we may apply reasonable fair-use controls to protect service quality and availability for all users. Abuse includes circumventing credit accounting or rate limits, automated or coordinated use that creates abnormal load or cost, unauthorised resale, credential sharing, or use materially outside the documented purpose of the plan. Where practicable, we will notify you and allow you to correct the issue before restricting access, unless immediate action is needed for security, legal compliance or protection of the Services.

## 6. Your Content — Ownership, Licence and Warranties

**6.1 You own your content.** As between you and Vitra.ai, you retain all right, title and interest in and to your Input Content. Vitra.ai claims no ownership of any content you bring to or upload to the Platform. We believe the content is yours, and it stays yours.

**6.2 You warrant you have complete rights to it.** By uploading, importing, connecting or otherwise making Input Content available to the Services, you represent and warrant that you own it or have secured every right, licence, consent, permission, clearance and release necessary for you, for us and for our Third-Party Services to store, process, translate, adapt and otherwise handle it as contemplated by these Terms, for every language, territory, channel and duration in which you intend to use the result.

**6.3 The specific rights you must hold.** Because of what the Platform actually does to your files, the warranty in clause 6.2 expressly includes each of the following. You confirm you hold, or are authorised by the rights holder to exercise:

- **The right of translation and adaptation.** Translating, dubbing, subtitling, localising, rewriting, resizing or otherwise adapting a work are acts restricted to the copyright owner — including under section 14 of the Copyright Act, 1957 (India), Article 8 of the Berne Convention and equivalent laws elsewhere. You warrant that you own the work or hold an express licence to translate and adapt it into every target language, and that no separate consent from any author, publisher or licensor is outstanding. Owning a copy of a file, or a licence to use it in one language, does not by itself give you the right to translate it.
- **Rights in the underlying works.** Copyright in the literary, dramatic, musical and artistic works, the film and the sound recording contained in or underlying your Input Content, including where these are owned by different people.
- **Music, sync and master rights.** Synchronisation and mechanical licences for any musical work, and licences for any sound recording, used in or added to video or audio content, covering the territories and terms of your intended distribution.
- **Font licences.** The right to embed, modify, resize and redistribute every typeface in your designs, brand kits and layered files. Most font end-user licence agreements restrict embedding, conversion and redistribution, and separately restrict the extension of a typeface to additional scripts and character sets. Automatic font resizing and script substitution are performed on your instruction and on the basis of this warranty.
- **Stock, template and asset licences.** Licences of sufficient scope for stock photography, illustrations, video, audio, icons, templates and 3D assets, extending to derivative and modified works, AI processing and the volume of variants you generate.
- **Trade marks and brand assets.** The right to use every trade mark, logo, brand name, get-up and slogan appearing in your Input Content or brand kits, including in translated, transliterated and regionally adapted form.
- **Photographs and footage of people.** Both the copyright in the photograph or footage — which usually belongs to the photographer or producer, not to the person depicted — and the personality, publicity and privacy rights of every person shown. These are separate rights and you need both.
- **Performers’ rights.** The consent of every performer whose performance is fixed in your Input Content or reproduced, dubbed or synthesised in Output Content, including under sections 38 and 38A of the Copyright Act, 1957 (India) and equivalent neighbouring-rights laws.
- **Moral rights.** Written consent from, or a waiver by, every author and performer entitled to assert moral rights — including the right to object to distortion, mutilation or modification of a work under section 57 of the Copyright Act, 1957 (India) — to the translation, adaptation, dubbing, voice substitution and regional modification of their work through the Services. To the fullest extent permitted by law, you also agree not to assert any moral right you hold against us or our Third-Party Services in respect of processing carried out on your instruction.
- **Websites and applications you connect.** Where you use website or mobile app translation, that you own or control the website, application or property concerned, are authorised to install our snippet or SDK on it, and hold the rights to translate and republish everything the Services will encounter on it — including third-party content, licensed feeds, embedded media, advertising, plug-in output and user-generated contributions.
- **Lawful provenance.** That your Input Content was not obtained by unauthorised scraping, circumvention of a technical protection measure, breach of a website’s terms, breach of confidence, or any other unlawful means.

**6.4 Third-party and agency work.** Where you act for a client, or upload content created by an agency, freelancer, employee or contractor, you warrant that the necessary rights have been validly assigned or licensed to you in writing and extend to the acts described in clause 6.3. A commissioning arrangement, purchase order or invoice does not by itself transfer copyright.

**6.5 Licence you grant us.** You grant Vitra.ai a worldwide, non-exclusive, royalty-free, sublicensable (to our Third-Party Services, sub-processors and infrastructure providers) licence to host, store, copy, transmit, cache, display, reformat, encode, segment, analyse, translate, adapt, modify and otherwise process your Input Content solely in order to: (a) provide, maintain, secure, troubleshoot and support the Services; (b) generate Output Content at your instruction; (c) comply with law or a lawful request; (d) produce aggregated and de-identified statistics; and (e) evaluate, test, improve, train or fine-tune our systems, models, datasets and safety or quality tools, and permit our Third-Party Services to do the same where their applicable terms and our configuration allow it. Clause (e) does not apply where a signed enterprise agreement expressly states that Customer Content will not be used for training or improvement. This licence ends when the relevant content is deleted from the Platform, except for aggregated or de-identified data, copies held in routine backups until they cycle out, data and model improvements already created before deletion, and anything we must preserve by law.

**6.6 Vitra.ai is not liable for the content you upload.** You are responsible for the Input Content uploaded to or processed through your account and for the rights, permissions and lawful basis supporting it. To the fullest extent permitted by law and subject to Section 22, Vitra.ai is not liable for claims arising from that Input Content. We do not approve or endorse it. We may, and where required by law will, deploy reasonable screening, safety, provenance, complaint and takedown measures and may remove, restrict, disable or edit Input Content that breaches these Terms, the Acceptable Use Policy or applicable law, or that is excessive in size or burdensome to our systems.

**6.7 Keep your own copies.** You are responsible for maintaining your own backups of Input Content and Output Content. The Services are not an archive or backup service, and we are not liable for the deletion, loss, corruption or unavailability of Customer Content.

**6.8 Content you make public.** Where you use share pages, public links, embeds, collaboration features or any public area of the Services, the content and the fact that you posted it may be visible to others and may be indexed or copied outside the Platform. You are solely responsible for what you choose to share and with whom.

**6.9 Complaints.** If you wish to complain about content uploaded by another user, contact us at [contact@vitra.ai](mailto:contact@vitra.ai) or use the report or takedown option where available. See also Section 25.

## 7. Output Content — Ownership, Non-Exclusivity and No Warranty

**7.1 You own the output.** As between you and Vitra.ai, and subject to your compliance with these Terms and payment of applicable fees, you receive all right, title and interest in Output Content that Vitra.ai is legally capable of granting. Vitra.ai does not claim ownership of Output Content. To the extent we acquire a transferable right in Output Content by operation of law, we assign that right to you. This allocation is subject to third-party rights, provider terms and the limitations in this Section, and does not promise that an enforceable intellectual property right exists in any Output Content.

**7.2 Ownership is not exclusivity.** Generative AI produces outputs probabilistically. Other users may submit the same or similar inputs and receive the same or substantially similar outputs, and we may generate and deliver such outputs to them. We do not warrant that Output Content is unique, original, novel or non-infringing, and we make no representation that it is capable of copyright, trade mark, design or other registration or protection in any jurisdiction. Clause 7.1 does not give you exclusivity over similar outputs generated for others.

**7.3 No warranty of accuracy.** Output Content may be inaccurate, incomplete, mistranslated, culturally inappropriate, offensive, out of date or fabricated. Our quality features — including translation memory, glossaries, quality metrics such as TransEvalia, COMET and MetricX, the AI Proofreader, AI Back Translator, AI QC reports, image QC, profanity and NSFW checks — are aids to your own review. They are not guarantees of accuracy, safety, compliance or fitness for any purpose, and no accuracy score, rating or percentage is a warranty.

**7.4 You must review before you use.** You are solely responsible for reviewing, verifying, proofreading, quality-checking and approving all Output Content before you publish, distribute, broadcast, monetise or otherwise rely on it, and for confirming that it is lawful, accurate, appropriate and non-infringing in every market, language and channel in which you use it.

**7.5 You must ensure the content is appropriate and licensed.** Before using any Output Content, you must satisfy yourself that it is appropriate for its intended audience and that you hold all necessary rights and licences for every element within it — including words, wording, claims, brands, trade marks, logos, slogans, music, fonts, imagery, characters, personalities and any other third-party material that appears or is referenced in it.

**7.6 The consequences are yours.** Because you direct and control the use of Output Content, claims, disputes, takedowns, penalties or losses arising from your publication, distribution, monetisation or other use of it are your responsibility. To the fullest extent permitted by law, Vitra.ai is not responsible for those consequences except to the extent a signed master service agreement expressly states otherwise. The exclusions and limits in Sections 21 and 22 apply.

**7.7 Not professional advice.** Output Content and content on the Site are provided for general purposes only and are not legal, medical, financial, insurance, regulatory or other professional advice. You must obtain professional or specialist advice before taking, or refraining from taking, any action on the basis of them.

**7.8 Copyright may not subsist in Output Content.** The legal status of material generated by artificial intelligence is unsettled and differs by country. Several jurisdictions — including the United States — currently take the position that material generated without sufficient human authorship does not attract copyright at all, and registration may be refused or limited to the human-authored elements. Clause 7.1 transfers to you whatever rights exist and are capable of transfer; it is not a warranty that any enforceable intellectual property right subsists in Output Content, that you will be able to register or enforce one, or that you can prevent others from using identical or similar material.

**7.9 Models, evaluation and training data.** The Services use models and systems operated by Vitra.ai and by third parties. As authorised in clause 6.5 and explained in the Privacy Policy, Vitra.ai and its Third-Party Services may use Input Content, Output Content, prompts, metadata and feedback to evaluate, test, improve, train or fine-tune models, datasets, safety systems and quality tools, unless a signed enterprise agreement expressly provides otherwise. You must ensure that every licence, notice and consent you obtain covers those uses. We do not control or audit the complete pre-training datasets of third-party foundation models and give no warranty about their provenance or licensing, or that an output will not resemble a pre-existing work. To the extent we may lawfully do so, we pass through the benefit of any relevant warranty or indemnity we receive from the provider.

**7.10 We give no intellectual property indemnity — this is important.** We do not indemnify, defend or hold you harmless against any claim that Input Content, Output Content or your use of either infringes or misappropriates any copyright, trade mark, patent, design, database, performer’s, moral, publicity, personality or other right of any person. No such indemnity is given, implied or to be inferred from these Terms, from clause 7.1, from any marketing material, or from any quality, QC or safety feature of the Services. If you require an intellectual property indemnity, you must not rely on the Services for the relevant content, or you must obtain that protection from your own insurers or from the model provider directly. You accept this allocation of risk knowingly, and it is reflected in the price you pay.

## 8. Your Responsibility for Rights, Clearances and Compliance

**8.1 Clearance is yours alone.** We do not perform, and are under no obligation to perform, any rights clearance, trade mark search, copyright check, plagiarism check or legal review of Input Content or Output Content. You must independently satisfy yourself on all such matters.

**8.2 Regulated and disclosed content.** You are responsible for complying with all laws, codes and platform policies applicable to the content you create and distribute, including advertising and consumer-protection standards; disclosure and labelling requirements for AI-generated, synthetic or manipulated media; sector rules for financial services, insurance, healthcare, pharmaceuticals, education and children’s content; election and political-content rules; and the terms of any channel on which you publish.

**8.3 Translation is not certification.** Machine and AI-assisted translation, dubbing, subtitling and localisation are not certified, sworn or notarised translation. You are responsible for the legal, regulatory, cultural and commercial suitability of translated content in each target market, and for obtaining certified human translation where law or contract requires it.

**8.4 Your customers and audiences.** You are responsible for your relationship with your own customers, employees, distributors, viewers and other recipients of content produced through the Services, and for any claim they may bring in connection with that content.

**8.5 Records.** You must retain evidence of the consents, licences, releases and clearances you rely on and provide copies to us promptly on request, including where we receive a complaint, takedown notice or regulatory enquiry relating to your content.

## 9. Voice, Likeness, Avatars, Face Augmentation and Biometric Data

**9.1 Features covered.** This Section applies whenever you use voice cloning, text-to-speech, speaker diarization, lip-sync, AI avatars, face augmentation or face-swap personalisation, hyper-personalised imagery (including adaptation of people, ethnicity, dress or setting), or any other feature that processes a person’s voice, face, image, likeness, name or performance.

**9.2 Consent is your responsibility.** Before you upload or generate anything, you must obtain and retain in writing the explicit, informed, specific and documented consent of every identifiable individual whose voice, face, image, likeness, name, performance or other personal or biometric attribute is contained in Input Content or reproduced in Output Content, covering the specific uses, AI processing, provider transmission, training and improvement uses described in clause 6.5, channels, territories and duration you intend. This applies equally to employees, customers, distributors, actors, presenters, influencers and every individual included in bulk or programmatic personalisation campaigns. If you submit your own voice, face or likeness through the relevant feature, you affirmatively instruct and authorise us to process it for the uses disclosed in these Terms and the Privacy Policy. If you submit another person’s attributes, your upload is a warranty that you hold their documented authority; your acceptance of these Terms cannot provide consent on that person’s behalf.

**9.3 Consent alone is not enough.** A person’s permission to use their voice or face does not give you copyright in the recording or photograph that captures it. Copyright in a photograph, film or sound recording usually belongs to the photographer, producer or studio, and performers hold separate rights in their performances. Before uploading, you must hold **both** the individual’s consent **and** the rights in the underlying recording, as set out in clauses 6.3(g) and 6.3(h). A selfie taken by the subject, a corporate headshot shot by an agency and a licensed stock portrait are three different rights positions, and you are responsible for knowing which one applies.

**9.4 What you must not do.** You must not upload or process the voice or likeness of any person without their consent; of any deceased person where rights subsist, without authority from the rights holder or estate; or of any minor, without verifiable consent from a parent or legal guardian.

**9.5 Prohibited uses.** You must not use these features to impersonate any person or organisation, to create deceptive deepfakes, to fabricate endorsements or statements, to produce non-consensual intimate imagery, or for fraud, harassment, defamation, political deception or any unlawful purpose.

**9.6 Biometric and personality-rights compliance.** You are responsible for compliance with all applicable biometric, personality, publicity and privacy laws — including the Digital Personal Data Protection Act, 2023 (India), Article 9 of the GDPR, and biometric-privacy statutes in various jurisdictions — including any notice, consent, retention and deletion obligations. You are the controller or data fiduciary for processing you direct for your own purposes. We generally act as your processor for that processing, but may act as an independent controller or data fiduciary for security, legal compliance, abuse prevention, and any training or improvement purpose that we determine under clause 6.5.

**9.7 Withdrawal of consent.** If an individual withdraws consent or objects, you must immediately stop using the relevant content and delete the corresponding assets, voice models and derived outputs from the Platform and from your own systems and channels.

**9.8 Our discretion.** We may refuse, remove, disable or delete any voice model, avatar, likeness or asset at any time and without notice, including where we receive a complaint or have any concern about consent.

**9.9 Indemnity applies in full.** Section 23 applies with full force to every claim arising from voice, face, likeness or biometric data processed through your account.

## 10. Acceptable Use Policy

**10.1 General.** You may not access or use the Services for any purpose other than that for which we make them available. You must use the Services lawfully, in accordance with the Documentation, and only in connection with commercial endeavours that your plan permits.

**10.2 Prohibited activities.** As a user of the Services, you agree not to:

- Falsely imply a relationship with us, or with another company with whom you do not have a relationship, or misrepresent any affiliation, endorsement, sponsorship or certification.
- Upload, generate or distribute content that infringes or misappropriates any intellectual property, publicity, personality, privacy or moral right of any person.
- Create synthetic media, deepfakes or impersonations intended to deceive; non-consensual intimate imagery; or any sexual content involving minors. We report child sexual abuse material to the relevant authorities.
- Create or alter false documents or false electronic records; falsely portray a real person’s identity, voice, conduct, actions or statements in a manner likely to deceive; or generate instructions for the unlawful preparation, development or procurement of explosives, arms or ammunition.
- Generate or distribute unlawful, defamatory, obscene, hateful, harassing, discriminatory, violent or extremist content, content that promotes self-harm, or content that incites or facilitates violence or illegal acts.
- Use the Services for fraud, scams, phishing, spam, unsolicited bulk messaging, or the distribution of malware or malicious code.
- Conduct disinformation or election-manipulation campaigns, or make misleading medical, health, financial or investment claims.
- Reverse engineer, decompile, disassemble or otherwise attempt to derive the source code, model weights, system prompts, architecture, pipelines or training data of the Services, except to the extent this restriction cannot lawfully be excluded and you have first asked us in writing to provide the interoperability information you need and we have failed to do so within a reasonable time.
- Copy, clone, steal, replicate, imitate or create derivative works of any part of the Site or the Services — including features, functionality, workflows, product flows, user journeys, user interface, design, look and feel, layout, structure, copy and marketing text, naming, iconography, API and integration design, MCP and skill definitions, prompt libraries or quality frameworks — whether directly or through any third party.
- Use the Services, or any access to or output of them, to train, fine-tune, distil, evaluate or develop any competing AI model, product or service, or to assemble a dataset for such purposes, or to publish benchmarks or comparative studies, without our express prior written consent.
- Scrape, crawl, harvest, index or systematically extract data, content, voices, glossaries or translation memory from the Services, except through documented APIs within permitted limits.
- Resell, sublicense, rent, lease, timeshare or operate the Services as a service bureau for third parties, except under a written reseller or white-label agreement with us.
- Circumvent or attempt to circumvent usage caps, credits, rate limits, quotas, watermarks, paywalls, authentication or access controls, or create multiple accounts to obtain additional free credits or trials.
- Interfere with, disrupt, overload or impair the Services, our servers or networks, or conduct penetration testing, vulnerability scanning, denial-of-service or load testing without our prior written permission.
- Try to gain unauthorised access to the Site, the Services, another user’s account, or any network, server or computer system connected to them.
- Upload viruses, trojans, worms or any other code designed to disrupt, damage or gain unauthorised access to any system.
- Remove, obscure or alter any proprietary notice, trade mark, watermark or attribution, or make any modification, adaptation, addition or enhancement to the Site or Our Content, including to copies you have downloaded.
- Use the Services in breach of export control, sanctions, anti-money-laundering or anti-corruption laws.
- Use the Services in any high-risk activity where failure could lead to death, personal injury or severe property or environmental damage — including life support, nuclear facilities, aircraft navigation or control, autonomous vehicles, weapons systems and emergency services — without appropriate human supervision and independent safeguards.
- Operate bots, scripts or autonomous agents that generate abnormal load, abnormal cost or abusive consumption patterns.
- Assist, encourage or permit any third party to do any of the above.

**10.3 Enforcement and evidence.** We may investigate suspected breaches and may, at our sole discretion and without notice or liability, remove or disable content, restrict features, throttle usage, suspend or terminate accounts, block IP addresses, take appropriate legal action and report suspected unlawful activity to authorities. We may preserve the relevant content, account information, logs and associated records without altering the evidence for at least one hundred and eighty (180) days, or longer where lawfully required. No refund is due where an account is suspended or terminated for breach.

**10.4 Technical safety measures.** We may, and where applicable law requires will, deploy reasonable and appropriate technical measures, including automated tools for prohibited synthetic media, CSAM, non-consensual intimate imagery, false documents, impersonation, profanity, NSFW material and other abuse. The absence of detection does not imply approval.

**10.5 Periodic user notice.** At least once every three months, we will notify you by email, in-product message or another effective electronic method that breach of these Terms may result in immediate removal or disabling of content, suspension or termination of access, preservation of evidence, disclosure where permitted by law, civil or criminal penalties, and mandatory reporting to an appropriate authority. You must keep your account email current and review these notices.

## 11. Artificial Intelligence — Nature of the Service and Human Oversight

**11.1 AI is not human intelligence.** The Services are powered by artificial intelligence and machine-learning systems that are probabilistic rather than deterministic. They may, and at times will, generate results that are inaccurate, incomplete, biased, inconsistent, offensive, misleading or entirely fabricated. You accept this as an inherent characteristic of the Services.

**11.2 Human supervision is required.** In the case of any misinterpretation, side effect or real-world unexpected consequence arising from the Services, responsibility is completely that of the consumer or business using them. You are expected to understand the nature of the Services and that Artificial Intelligence is not Human Intelligence. For any human-critical or mission-critical application — including any website, mobile application, Internet of Things deployment, broadcast, campaign or customer-facing communication that uses the Services — human supervision and independent verification are required, and by signing up you agree to these Terms on that basis.

**11.3 Variability.** Outputs may differ between runs for identical inputs. Providers, model versions, voices and pipelines may change at any time, and previously achievable results may not be reproducible.

**11.4 No sharing of consequences.** Vitra.ai shall not be responsible for any loss or damage in any way, whether monetary, temporal, human, asset, software, business, reputational, regulatory or any other form of loss or damage, arising from the Services or from any Output Content, and Vitra.ai will not share or bear its consequences.

## 12. Third-Party Services, Sub-Processors and Links

**12.1 We use third-party providers.** To deliver the Services we rely on third parties, including large language model (LLM) providers; speech-to-text engines; text-to-speech, voice generation and voice cloning engines; image, video and lip-sync generation models; cloud hosting, storage (including AWS S3) and content delivery networks; payment processors; email and communication providers; analytics platforms (including Google Analytics and similar tools); and support and CRM tools.

**12.2 Your data may go to them.** Some or all of your Input Content, Output Content, prompts, metadata and account information may be transmitted to, processed by and temporarily stored by these Third-Party Services in order to deliver the features you use and, where their terms and our configuration allow, for the evaluation, training and improvement purposes described in clauses 6.5 and 7.9. By using the relevant feature you instruct and authorise this processing. Our [Privacy Policy](https://www.vitra.ai/privacy-policy) explains the categories of provider involved and how to obtain the current list.

**12.3 We do not control them.** We select providers with reasonable care and impose confidentiality and security obligations where commercially practicable. We do not, however, control them, are not responsible for their acts or omissions, and give no warranty as to their performance, availability, accuracy, security or data-handling practices.

**12.4 Changes.** We may add, replace or remove Third-Party Services at any time without notice, including where a model or provider is deprecated, becomes unavailable or changes its terms.

**12.5 Provider policies flow down to you.** Your use of any feature powered by a Third-Party Service is also subject to that provider’s terms, usage policies and acceptable use rules, as they apply from time to time. You must not use the Services to do anything that would breach them. Where a provider restricts, throttles, suspends or refuses processing, or requires us to remove content or terminate access, we may act accordingly without liability to you, and you will reimburse us for any charge, penalty or loss we incur as a result of your breach of a provider’s policy.

**12.6 Platforms you connect.** Where you connect third-party platforms — such as Shopify, WordPress, WooCommerce, Webflow, Wix, HubSpot, Figma, Canva, the Adobe suite, Office 365, Google Drive, Dropbox, Box, AWS, GCP, Azure, WhatsApp Business, social platforms, CRMs, CMSs or automation tools — those platforms are subject to their own terms and privacy policies. You are responsible for complying with them, for the permissions and credentials you grant, and for any data exchanged.

**12.7 Links and advertisements.** The Site may contain links to websites or applications operated by third parties. We have no influence or control over them and do not endorse them or their availability or content. We accept no responsibility for adverts contained within the Site; if you purchase goods or services from a third party who advertises on the Site, you do so at your own risk and must direct any question or complaint to that advertiser.

## 13. Enterprise Controls: Your Own Keys, Your Own Storage and White-Labelling

**13.1 Enterprise privacy options.** For customers who need a higher degree of privacy control, we offer enterprise-level white-labelling and access options that let you keep processing and storage within your own vendor relationships.

**13.2 Bring your own API keys.** You may supply your own API keys and credentials for third-party providers such as LLMs, text-to-speech and voice engines, and image or video generation models. Where you do, the relevant processing takes place under your own contract with that provider, on your commercial and privacy terms — so if you have privacy-friendly terms with those providers, those terms apply to that processing. You are responsible for the validity, entitlement, quota, cost, security and compliance of the keys you supply, and for meeting that provider’s terms.

**13.3 Bring your own storage.** You may supply your own AWS S3 bucket (or equivalent object storage) and credentials so that assets are stored in your own environment, in your chosen region, under your control. Where you do, you are responsible for the configuration, access controls, encryption, region selection, availability, retention, backup and cost of that storage. We are not responsible for data loss, unauthorised access, corruption or unavailability arising from your storage environment or its misconfiguration.

**13.4 White-labelling.** Subject to a separate written agreement and applicable fees, we may make white-labelled or branded access available. You must not represent that you developed the underlying technology, and you must not remove or obscure our rights except as expressly permitted in that agreement.

**13.5 Availability and conditions.** Enterprise options may require a minimum plan, a signed order form, additional fees and technical onboarding. Their availability is not guaranteed and may change. Contact [contact@vitra.ai](mailto:contact@vitra.ai) to arrange them.

**13.6 Effect on the Services.** Using your own keys or storage may change or limit certain features, performance, model selection, quality frameworks, caching, translation memory reuse, analytics or support, and may make certain service commitments inapplicable. We are not liable for reduced functionality, increased latency, failed jobs, exhausted quotas or additional cost caused by the credentials, quotas, configuration or availability of the providers and storage you supply.

**13.7 Roles.** Where you supply your own keys or storage, you are the controller for the resulting processing at that provider, and we act only as your processor to the extent we transmit content there on your instruction.

## 14. APIs, SDKs, CLI, MCP Servers, Agentic Skills, Connectors and Plugins

**14.1 Licence.** Subject to these Terms and your plan, we grant you a limited, non-exclusive, non-transferable, non-sublicensable and revocable licence to use our APIs, SDKs, CLI, MCP servers, Agentic Skills, connectors and plugins solely to integrate with and use the Services in accordance with the Documentation.

**14.2 Limits.** Rate limits, concurrency limits, quotas and credit consumption apply and may be changed by us at any time to protect service quality, security and capacity.

**14.3 Agentic invocation.** Where you connect the Services to agentic tools, MCP clients, chat interfaces, coding harnesses or automation platforms, you are fully responsible for everything those agents do under your credentials — including the volume they consume, the content they generate and anything they publish or distribute. Autonomous, scheduled or automated invocation does not reduce your responsibility in any way.

**14.4 Key handling.** You must not expose our APIs or keys publicly, embed keys in client-side code or distributed applications in a way that permits third-party use, or proxy or resell access to third parties.

**14.5 Plugins and extensions.** Plugins and extensions for third-party hosts are subject to these Terms in addition to the host platform’s own terms and review policies. We may update, restrict or discontinue any plugin or extension at any time.

**14.6 Monitoring.** We may monitor API, connector and agentic usage for security, abuse detection, capacity planning and billing purposes.

**14.7 Deprecation.** We may deprecate endpoints, versions, skills or connectors, and will give reasonable notice where practicable.

## 15. Our Intellectual Property; Restrictions and Anti-Copying

**15.1 What we own.** Unless otherwise indicated, the Site and the Services — including source code, databases, functionality, software, models and model configurations, prompts and prompt libraries, pipelines and workflows, quality frameworks (including TransEvalia), website and product design, user interface and user experience, audio, video, text, photographs, graphics, documentation, MCP and skill definitions, and all trade marks and brand assets (together, “Our Content”) — are owned by or licensed to Apex Future Labs Pvt Ltd and are protected by copyright, trade mark, design, patent, database and other laws.

**15.2 Your licence to use them.** Provided you are eligible and your account is in good standing, you are granted a limited, non-exclusive, non-transferable and revocable licence to access and use the Services and Our Content for your internal business purposes for the duration of your subscription, and to download or print a copy of any portion of Our Content to which you have properly gained access solely for that purpose.

**15.3 Restrictions.** Except as expressly provided in these Terms, no part of the Site, the Services or Our Content may be copied, reproduced, aggregated, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, distributed, sold, licensed or otherwise exploited for any commercial purpose whatsoever, without our express prior written permission.

**15.4 Do not copy our product or our site.** You must not copy, steal, imitate, replicate, reproduce, adapt or reverse engineer any part of the Site or the Services — including their features, functionality, workflows, product flows, user journeys, user interface, design, look and feel, layout, structure, copy and marketing text, naming, iconography, API and integration design, prompt engineering, Agentic Skills or quality frameworks — whether directly or through a third party, and whether or not the individual element concerned is separately protected by law. You must not use the Services, or any access to them, to design, develop, market or assist in developing a product or service that competes with, or is substantially similar to, the Services. The reverse-engineering restriction in this clause is subject to the same statutory carve-out as clause 10.2(g), and nothing in this Section restricts any act that cannot lawfully be prohibited.

**15.5 No unauthorised access or modification.** You must not (a) try to gain unauthorised access to the Site or to any network, server or computer system connected to it; or (b) make, for any purpose including error correction, any modification, adaptation, addition or enhancement to the Site or Our Content, including to any paper or digital copies you have downloaded.

**15.6 Our commitments.** We shall (a) prepare the Site and Our Content with reasonable skill and care; and (b) use industry-standard virus detection software to try to block the uploading of content containing viruses.

**15.7 Accuracy of the Site.** The content on the Site is provided for general information only and is not intended to amount to advice on which you should rely. Although we make reasonable efforts to update it, we make no representations, warranties or guarantees, express or implied, that Our Content is accurate, complete or up to date.

**15.8 Trade marks.** Vitra.ai, Vitra Universe, Short.video, Translate.video, Translate.photo, Translate.website and the associated logos and brand assets are trade marks of Apex Future Labs Pvt Ltd. You are not permitted to use them without our written approval, unless they form part of material the Site explicitly states you are permitted to use.

**15.9 Open-source components.** The Services, SDKs, CLI, plugins and connectors may include open-source software subject to separate licence terms. Those terms apply to that software and, to the extent they conflict with these Terms in respect of that software, prevail. Nothing in these Terms restricts any right you have under an applicable open-source licence. Attribution notices are available on request from [contact@vitra.ai](mailto:contact@vitra.ai).

**15.10 Synthetic-media labels and provenance.** Where a Third-Party Service applies a visible or audible label, watermark, content credential, permanent metadata or other provenance signal, we will not knowingly suppress or remove it. Where applicable law requires, we will use reasonable technical measures to ensure that covered synthetic media is prominently labelled and will embed permanent metadata or another appropriate provenance mechanism, including a unique identifier, to the extent technically feasible. You must not remove, alter, obscure, suppress or defeat any required label or provenance signal and must preserve required disclosures when editing, publishing or distributing Output Content. Free, trial and beta output may carry additional Vitra.ai branding.

**15.11 Injunctive relief.** You acknowledge that a breach of this Section would cause us irreparable harm for which damages alone would be an inadequate remedy, and that we may seek injunctive or other equitable relief without the need to post a bond, in addition to any other remedy available to us.

## 16. Feedback

Any feedback, suggestion, idea, feature request, bug report, evaluation or recommendation you provide about the Services is non-confidential and non-proprietary. You grant us a perpetual, irrevocable, worldwide, royalty-free, fully paid-up, sublicensable and transferable licence to use, exploit and commercialise it for any purpose, without attribution, compensation or any obligation to you. This Section does not apply to your Input Content or Output Content, which remain subject to Sections 6 and 7.

## 17. Confidentiality

**17.1 Definition.** “Confidential Information” means non-public information disclosed by one party to the other that is identified as confidential or that a reasonable person would understand to be confidential. It excludes information that is or becomes public through no fault of the recipient, was already lawfully known to the recipient, is received from a third party without restriction, or is independently developed without use of the discloser’s information.

**17.2 Obligations.** Each party will protect the other’s Confidential Information with at least reasonable care and will not disclose it except to its personnel, professional advisers, affiliates and sub-processors who need it and are bound by confidentiality obligations no less protective than these.

**17.3 Our Confidential Information.** Our Confidential Information includes non-public aspects of the Services, pricing and discounts, roadmaps, architecture, benchmarks, security information and Documentation.

**17.4 Compelled disclosure.** A party may disclose Confidential Information where required by law, regulation or court order, giving the other party reasonable notice where legally permitted.

**17.5 Duration.** These obligations continue for three (3) years after disclosure, and indefinitely for trade secrets.

## 18. Beta, Preview and Free Offerings

Features labelled beta, preview, early access, pilot, experimental or similar, and all free plans and trials, are provided “as is” and “as available” without any warranty, service level, support commitment or uptime commitment. They may be less reliable or less secure than generally available features, may change substantially, may lose data, and may be modified, limited or discontinued at any time without notice. Use them at your own risk and do not rely on them for production or business-critical work. We may impose usage limits on, suspend, or terminate free and trial access at any time, for any reason, without notice or liability.

## 19. Availability, Support and Changes to the Services

**19.1 Changes.** We reserve the right to change, modify or remove the contents of the Site at any time or for any reason at our sole discretion without notice. We also reserve the right to modify or discontinue all or part of the Services without notice at any time.

**19.2 No guarantee of availability.** We cannot guarantee that the Site and the Services will be available at all times. We may experience hardware, software, network, provider or other problems, or need to perform maintenance, resulting in interruptions, delays, queueing, degraded quality or errors. You agree that we have no liability whatsoever for any loss, damage or inconvenience caused by your inability to access or use the Site or the Services during any downtime or discontinuance, unless a service level agreement has been separately signed between us.

**19.3 Errors in information.** There may be information on the Site that contains typographical errors, inaccuracies or omissions relating to the Services, including descriptions, pricing and availability. We reserve the right to correct any errors, inaccuracies or omissions and to change or update the information at any time, without prior notice.

**19.4 Support.** Support is provided at the level described in your plan or order form. We are not otherwise obliged to maintain or support the Site or the Services, or to supply any correction, update or release.

**19.5 Site management.** We reserve the right, at our sole discretion, to (1) monitor the Services for breaches of these Terms; (2) take appropriate legal action against anyone in breach of applicable laws or these Terms; (3) refuse, restrict access to, or disable (to the extent technologically feasible) any of your contributions; (4) remove or disable files and content that are excessive in size or in any way a burden to our systems; and (5) otherwise manage the Services in a manner designed to protect our rights and property and to facilitate their proper functioning.

**19.6 Security of your own environment.** We do not guarantee that the Site will be secure or free from bugs or viruses. You are responsible for configuring your own information technology, computer programs and platform to access the Services, and you should use your own virus protection software.

## 20. Term, Suspension and Termination

**20.1 Term.** These Terms remain in full force and effect while you use the Site or the Services, or are otherwise a user of the Services.

**20.2 Termination by you.** You may terminate your use or participation at any time, for any reason, by following the instructions for terminating accounts in your account settings, where available, or by contacting us at [contact@vitra.ai](mailto:contact@vitra.ai). Termination stops future renewals; it does not entitle you to a refund except as set out in the [Refund Policy](https://www.vitra.ai/refund).

**20.3 Suspension by us.** We may suspend or restrict all or part of your access immediately, without notice or liability, where we reasonably believe there is: a breach of these Terms or the Acceptable Use Policy; non-payment; a security, fraud or credential compromise risk; a legal or regulatory requirement; a risk of harm to us, our users or third parties; or excessive, abusive or anomalous consumption.

**20.3A Complaint review, takedown and restoration.** For complaints that are not subject to a shorter legal deadline, we aim to complete an initial review within three (3) business days. Where a complaint is validated, we may remove or disable the affected content and suspend or terminate the relevant account as soon as reasonably practicable, ordinarily within seven (7) days of validation. We may act immediately while a review is pending where necessary to prevent harm, preserve evidence or comply with law. Restoration is not automatic. A user seeking restoration must provide authentic and verifiable evidence of its rights, consent, authority and legal clearance. We ordinarily complete a restoration review within fifteen (15) days after receiving all required evidence, but may take longer for complex matters and may refuse restoration where risk remains.

**20.4 Termination by us.** Without limiting any other provision of these Terms, we reserve the right, in our sole discretion and without notice or liability, to deny access to and use of the Services (including by blocking certain IP addresses) to any person for any reason, including breach of any representation, warranty or covenant contained in these Terms or of any applicable law or regulation. If we determine, in our sole discretion, that your use is in breach of these Terms or of any applicable law or regulation, we may terminate your use or participation, or delete your profile and any content or information you posted, at any time and without warning.

**20.5 Effect of termination.** On termination or expiry: all licences granted to you end; your access ceases; you must stop using the Services and Our Content; unused credits are forfeited and have no cash value; no refund is due except as set out in the Refund Policy; and we may delete Customer Content associated with your account after a reasonable period (typically thirty (30) days). You are responsible for exporting anything you need before termination takes effect.

**20.6 If we terminate without cause.** Where we terminate a paid subscription for our own convenience, and not because of your breach, non-payment, a legal or regulatory requirement, or a risk of harm, we will refund the pro-rata portion of any fee you have prepaid for the unused remainder of the then-current billing period. That refund is your sole and exclusive remedy for such a termination.

**20.7 Preservation for legal purposes.** Despite any deletion request or retention period, we may retain Customer Content, logs and account records for as long as reasonably necessary to comply with law, to respond to a complaint, takedown notice, investigation or regulatory enquiry, or to establish, exercise or defend a legal claim. Removed or disabled information and associated records, and registration information following account cancellation or withdrawal, may be preserved for at least one hundred and eighty (180) days, or longer where required by a court or lawfully authorised government agency. Content retained under this clause is isolated from ordinary processing and used only for those purposes.

**20.8 No re-registration.** If we terminate or suspend your account for any reason set out in this Section, you are prohibited from registering and creating a new account under your name, a fake or borrowed name, or the name of any third party, even if you may be acting on behalf of that third party. In addition to terminating or suspending your account, we reserve the right to take appropriate legal action, including pursuing civil, criminal and injunctive redress.

**20.9 Survival.** Any provision that by its nature should survive termination does so, including Sections 6, 7, 8, 9, 15, 16, 17, 21, 22, 23, 24, 25, 28 and 30.

## 21. Disclaimer of Warranties

**21.1 As is.** The Site and the Services are provided on an as-is and as-available basis. You agree that your use of them is at your sole risk except as expressly set out in these Terms.

**21.2 Warranties excluded.** All warranties, terms, conditions and undertakings, express or implied (including by statute, custom or usage, a course of dealing, or common law) in connection with the Site and the Services and your use of them — including the implied warranties of satisfactory quality, merchantability, fitness for a particular purpose, title, quiet enjoyment, accuracy and non-infringement — are excluded to the fullest extent permitted by applicable law.

**21.3 What we do not warrant.** We do not warrant that the Services will be uninterrupted, timely, error-free or secure; that results will meet your requirements or expectations; that defects will be corrected; that the Services are free of harmful components; that any Output Content, translation, transcript, dubbing, voice, image or quality score is accurate, complete, reliable, unique or non-infringing; or that any particular model, provider, voice, language, feature or quality framework will be available, maintained or continue to perform as it did previously.

**21.4 No liability for certain events.** We make no warranties or representations about the accuracy or completeness of the Site’s content and are not liable for any (1) errors or omissions in content; (2) unauthorised access to or use of our servers or any personal or financial information stored on them; (3) interruption or cessation of transmission to or from the Site or the Services; or (4) bugs, viruses, trojan horses or the like which may be transmitted to or through the Site by any third party.

**21.5 Events beyond our control.** We will not be responsible for any delay or failure to comply with our obligations under these Terms if such delay or failure is caused by an event beyond our reasonable control.

**21.6 Statutory rights.** Nothing in these Terms excludes or limits any right or warranty that cannot lawfully be excluded or limited.

## 22. Limitation of Liability

**22.0 Standard allocation.** Except where a signed master service agreement expressly accepts a different liability on behalf of Vitra.ai, Vitra.ai assumes no liability beyond that expressly stated in this Section. This statement remains subject to clauses 22.7 and 22.8 and any liability that applicable law does not permit the parties to exclude or limit.

**22.1 Excluded losses.** To the maximum extent permitted by law, neither Vitra.ai nor its affiliates, directors, officers, employees, contractors, agents, licensors or suppliers will be liable for any indirect, incidental, special, consequential, punitive or exemplary loss or damage, or for any loss of profit, revenue, business, goodwill, reputation, anticipated saving, opportunity or contract, or for the loss, corruption or inaccuracy of any data or content, or for the cost of substitute services, however caused and under any theory of liability, even if we have been advised of the possibility.

**22.2 Cap on liability.** Our total aggregate liability arising out of or in connection with these Terms and the Services, whether in contract, tort (including negligence), statutory duty or otherwise, will not exceed the total fees actually paid by you to us for the Services in the three (3) months immediately preceding the first event giving rise to the claim. Where you use the Services on a free, trial, evaluation or beta basis, and no fees have been paid, our liability is limited to the fullest extent permitted by applicable law.

**22.3 Fallback caps.** The parties intend the limitation in clause 22.2 to be given effect. If a court or tribunal of competent jurisdiction holds it to be unenforceable in whole or in part, the parties agree that it is to be replaced by the first of the following that is enforceable, applied in order: (a) the total fees paid by you in the six (6) months preceding the claim; then (b) the total fees paid by you in the twelve (12) months preceding the claim; then (c) the maximum limitation of liability permitted by applicable law. This clause is severable and each limb is to be read as a separate and independent provision.

**22.4 No liability for content.** We have no liability whatsoever in respect of Input Content or Output Content, including any claim that it infringes, misappropriates, defames, misleads or breaches any law, or in respect of the results of your use of it. This allocation is a fundamental basis of the bargain between us and is reflected in our pricing.

**22.5 Single cap.** The cap in clause 22.2 is aggregate across all claims; multiple claims do not enlarge it.

**22.6 Prompt notification of claims.** You must notify us in writing of any claim arising out of or relating to these Terms or the Services within one (1) year of the date on which you first became aware, or ought reasonably to have become aware, of the circumstances giving rise to it, giving reasonable particulars. Late notification prejudices our ability to investigate and mitigate, and to the maximum extent permitted by applicable law we will have no liability in respect of a claim not notified within that period. This clause does not purport to curtail any limitation period fixed by statute, and is not intended to operate as an agreement of the kind rendered void by section 28 of the Indian Contract Act, 1872.

**22.7 Non-excludable liability.** Nothing in these Terms limits liability for fraud or fraudulent misrepresentation, for death or personal injury caused by negligence, or for any other liability that cannot lawfully be excluded or limited.

**22.8 Consumers.** If you deal with us as a consumer within the meaning of the Consumer Protection Act, 2019 (India) or equivalent consumer legislation, nothing in these Terms excludes or restricts any right or remedy you have under that legislation that cannot lawfully be excluded or restricted, and the exclusions and limitations in Sections 21 and 22 apply only to the extent permitted in your case. Every other provision continues to apply in full, and the exclusions and limitations apply without qualification to customers acquiring the Services for business, commercial or resale purposes.

## 23. Indemnification

**23.1 You indemnify us.** You will defend, indemnify and hold harmless Vitra.ai, Apex Future Labs Pvt Ltd, their affiliates, and their respective directors, officers, employees, contractors, agents, licensors and suppliers from and against any and all claims, demands, actions, proceedings, investigations, liabilities, damages, fines, penalties, judgments, settlements, losses, costs and expenses (including reasonable legal fees) arising out of or relating to:

- your Input Content and your Output Content, including any allegation that it infringes or misappropriates any intellectual property, publicity, personality, privacy or moral right, or that it is defamatory, obscene, misleading, harmful or unlawful;
- your use, publication, distribution, broadcast or monetisation of any Output Content;
- your breach of these Terms, the Acceptable Use Policy or the Documentation;
- your breach of any representation or warranty, including those in Sections 6, 8 and 9;
- any voice, face, likeness, biometric or personal data processed through your account, including any absence or withdrawal of consent;
- your violation of any law or regulation or of the rights of any third party;
- any use of your account or credentials, including by your Authorised Users, agencies, agents or automated systems;
- any dispute between you and your customers, viewers, employees, distributors, partners or any other third party; and
- any third-party credentials, API keys or storage you supply under Section 13.

**23.2 Process.** We will notify you promptly of any claim for which we seek indemnity, although a delay in notifying you relieves you of your obligations only to the extent you are actually prejudiced by it. We may, at your cost, assume exclusive control of the defence and settlement of any such claim, and you will cooperate with us and provide the information, documents and assistance we reasonably request. You must not settle any claim in a way that admits liability on our part or imposes any obligation on us without our prior written consent. We will not settle a claim in a way that imposes a non-indemnified obligation on you, requires you to admit fault, or attracts liability beyond the amounts covered by your indemnity, without your prior written consent, which you must not unreasonably withhold, condition or delay.

**23.3 Survival and scope.** Your indemnity obligations survive termination and are not subject to the limitations or cap in Section 22.

## 24. Intermediary Due Diligence and Safe Harbour

**24.1 Our role.** In respect of Customer Content, we provide automated technical processing, hosting, transmission and generation services based on your instructions. You select the Inputs, requested operations, recipients and publication decisions. To the extent our activities meet the applicable conditions, we rely on the protections available under section 79 of the Information Technology Act, 2000 and other applicable safe-harbour provisions. Eligibility is determined by law and by our compliance with the required due-diligence measures; these Terms do not create or guarantee safe-harbour status.

**24.2 Proportionate monitoring and technical measures.** We do not generally pre-approve or verify the ownership and legal clearance of every item of Customer Content. We may, and where law requires will, deploy reasonable and appropriate automated and human measures to detect prohibited synthetic media and other unlawful or abusive content, apply labels and provenance, respond to complaints and comply with lawful orders. Such measures do not constitute our approval or endorsement of content and do not transfer your responsibility for it to us.

**24.3 Notice and action.** We act on valid notices as described in Section 25. On receiving actual knowledge, or on being notified by the appropriate government agency or by a court order, that any content is being used to commit an unlawful act, we will expeditiously remove or disable access to that content within the time required by law. A qualifying written court or authorised-government order may require action within three (3) hours. Other categories may require action within two (2) or thirty-six (36) hours. We may disable access temporarily while we verify a complaint where immediate action is reasonably necessary.

**24.4 Grievance timelines.** Our Grievance Officer, named in Section 31, will acknowledge a complaint within twenty-four (24) hours of receipt and will dispose of a general grievance within seven (7) calendar days. Our ordinary service target is an initial review within three (3) business days, but shorter statutory timelines—including two (2), three (3) or thirty-six (36) hours for specified categories—always prevail.

**24.5 Removal without liability.** Any removal, restriction, suspension or disabling of content or an account under this Section or Section 25 is made without liability of any kind to you or to any third party, and does not entitle you to any refund, credit or compensation.

**24.6 Preservation and lawful disclosure.** When content is removed or access is disabled, we may preserve the content and associated records without altering the evidence for at least one hundred and eighty (180) days, or longer where required by a court or lawfully authorised government agency. We may preserve registration information for the same period after account cancellation or withdrawal. We disclose identity, content or logs only where authorised or required by applicable law, including in response to a valid written order, to protect a victim where the law permits, or to make a mandatory report concerning a suspected offence. Preservation does not mean that we have accepted the complaint as true.

## 25. Copyright Complaints, Takedown and Repeat Infringers

### 25.1 Sending us a notice

If you believe in good faith that content available through the Services infringes your copyright or another right you own or are authorised to enforce, send a written notice to our Copyright and Grievance Agent at [contact@vitra.ai](mailto:contact@vitra.ai), marked “Copyright Notice”, containing all of the following:

- identification of the copyrighted work or other right claimed to have been infringed, or a representative list where multiple works are covered by a single notice;
- identification of the material claimed to be infringing, with enough detail — including URLs, share-page links, project or asset identifiers — for us to locate it;
- your name, postal address, telephone number and email address;
- a statement that you have a good-faith belief that the use is not authorised by the rights owner, its agent or the law;
- a statement that the information in the notice is accurate and, under penalty of perjury, that you are the owner of the right or are authorised to act on the owner’s behalf; and
- your physical or electronic signature.

A notice that does not substantially comply with all of the above may not be effective and may not be acted on. We may forward the complete notice, including your identity and contact details, to the account holder concerned and to any relevant authority.

### 25.2 What we do

On receiving a valid notice we will expeditiously remove or disable access to the material and take reasonable steps to notify the account holder. We may do so before completing any investigation. We are not obliged to adjudicate the merits of any claim, and nothing requires us to restore material.

### 25.3 Counter-notification

If your material was removed and you believe this was the result of a mistake or misidentification, you may send a counter-notification to [contact@vitra.ai](mailto:contact@vitra.ai) containing: your signature; identification of the material and its location before removal; a statement under penalty of perjury that you have a good-faith belief the material was removed as a result of mistake or misidentification; your name, address and telephone number; and your consent to the jurisdiction of the courts at Bengaluru, Karnataka, India and, where you are outside India, to the federal district court for the judicial district in which your address is located. Where the law so provides, we may restore the material after the applicable waiting period unless the complainant notifies us that it has filed proceedings.

### 25.4 Repeat infringer policy

We have adopted and reasonably implement a policy of terminating, in appropriate circumstances, the accounts of users who are repeat infringers. We maintain a record of notices received. Two or more valid, unretracted notices against the same account, or any single deliberate or large-scale infringement, may result in immediate and permanent termination without refund and without further notice. Clause 20.8 (no re-registration) applies to any account terminated under this clause.

### 25.5 Abuse of this process

Knowingly materially misrepresenting that material is infringing, or that it was removed by mistake, may make you liable for damages, including costs and legal fees, under section 512(f) of the United States Copyright Act and equivalent laws. We reserve the right to recover from you any loss we suffer as a result of a bad-faith notice or counter-notification.

## 26. Export Control, Sanctions and Anti-Bribery

You represent and warrant that you are not located in, and will not access or use the Services from or for the benefit of, any country, region, entity or person subject to applicable trade sanctions or embargoes, and that you are not a restricted or designated party under any applicable sanctions list. You will comply with all applicable export control, sanctions, anti-money-laundering and anti-corruption laws, including the Prevention of Corruption Act, 1988 (India) and, where applicable, the US Foreign Corrupt Practices Act and the UK Bribery Act.

## 27. Publicity and References

Unless you tell us otherwise in writing at [contact@vitra.ai](mailto:contact@vitra.ai), you grant us the right to use your name, logo and a factual description of your use of the Services in our customer lists, on our website, and in decks, case studies and marketing materials. We will not disclose your Confidential Information in doing so, and we will stop using your name and logo in new materials within a reasonable period of receiving your opt-out.

## 28. Governing Law, Jurisdiction and Dispute Resolution

**28.1 Governing law.** These Terms and contractual disputes between you and Apex Future Labs Pvt Ltd arising out of or relating to the Services are governed by the laws of India, without regard to conflict-of-law principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply. A signed master service agreement may specify different terms for the enterprise customer identified in it.

**28.2 Escalation first.** Before commencing any arbitration or proceedings, the parties will attempt in good faith to resolve the dispute by written notice to [contact@vitra.ai](mailto:contact@vitra.ai), escalated to senior representatives of each party, for a period of thirty (30) days. This clause does not prevent either party from seeking urgent relief under clause 28.5.

**28.3 Arbitration.** If the dispute is not resolved through escalation, a business-to-business dispute will be referred to and finally resolved by arbitration under the Arbitration and Conciliation Act, 1996, before a sole independent arbitrator appointed by written agreement between the parties within thirty (30) days of a written request to arbitrate. Neither party may unilaterally appoint the arbitrator. Failing agreement, the arbitrator will be appointed under section 11 of that Act. The seat and legal place of arbitration will be Bengaluru, Karnataka, India, and the language will be English. The award will be final and binding, and each party will bear its own costs unless the arbitrator directs otherwise. This clause applies to a consumer only to the extent arbitration of that dispute is legally enforceable.

**28.4 Exclusive contractual forum — Bengaluru, India.** Subject to clause 28.7 and to the extent they otherwise possess competent jurisdiction, the courts at Bengaluru, Karnataka, India have exclusive jurisdiction over contractual disputes that are not referred to arbitration or are not arbitrable, supervisory and interim-relief applications concerning an arbitration under clause 28.3, and applications to enforce or set aside an award. You submit to that jurisdiction and waive objections based on venue or forum non conveniens. We may enforce an award or judgment, or protect our intellectual property, in any jurisdiction where you have assets, operate or threaten infringement.

**28.5 Interim relief.** Nothing in this Section prevents either party — and in particular prevents us — from seeking urgent injunctive or other equitable relief from any court of competent jurisdiction, including for any breach of Sections 10, 15 or 17. Applying for such relief is not a waiver of the agreement to arbitrate.

**28.6 No class or representative proceedings.** To the extent permitted by applicable law, all disputes will be resolved on an individual basis, and neither party may bring or participate in any class, collective, consolidated or representative proceeding, or consolidate an arbitration with any other arbitration, without the other party’s written consent.

**28.7 Mandatory-law and authority carve-out.** Nothing in this Section restricts a governmental, regulatory, criminal or law-enforcement authority; a copyright, privacy, personality or other rights holder who is not bound by these Terms; any non-waivable consumer remedy or statutory forum; a mandatory reporting obligation; or a party’s right to seek urgent interim relief from a court of competent jurisdiction.

## 29. Notices and Electronic Communications

**29.1 Electronic communications.** Visiting the Site, sending us emails and completing online forms constitute electronic communications. You consent to receive electronic communications and you agree that all agreements, notices, disclosures and other communications we provide to you electronically, by email and on the Site, satisfy any legal requirement that such communication be in writing. You agree to the use of electronic signatures, contracts, orders and other records and to the electronic delivery of notices, policies and records of transactions initiated or completed by us or via the Site. You waive any right or requirement under any statute, regulation, rule, ordinance or other law in any jurisdiction that requires an original signature, or the delivery or retention of non-electronic records, or payments or the granting of credits by other than electronic means.

**29.2 Notices to you.** We may give notice by email to the address registered on your account, or in-product. Notices are deemed received twenty-four (24) hours after sending.

**29.3 Notices to us.** Send notices to [contact@vitra.ai](mailto:contact@vitra.ai) and, where a formal legal notice is required, also to our registered office address set out in Section 31.

## 30. General

- **Entire agreement.** These Terms, together with the policies and documents incorporated by reference and any signed order form, constitute the entire agreement and understanding between you and us in relation to the Services and supersede all prior discussions, proposals and representations.
- **Non-reliance.** You acknowledge that in entering into these Terms you have not relied on, and will have no remedy in respect of, any statement, representation, assurance, warranty, performance figure, accuracy claim, benchmark, demonstration, deck, roadmap or comparison that is not expressly set out in these Terms or in a signed order form — including any claim about speed, cost saving, accuracy percentage, quality score or language coverage made in marketing material or during a sales process. Your only remedies are those expressly provided in these Terms. Nothing in this clause limits liability for fraud or fraudulent misrepresentation.
- **Set-off.** We may set off any amount you owe us against any amount we owe you. You must pay all sums due in full without deduction, set-off or counterclaim.
- **No waiver.** Our failure to exercise or enforce any right or provision of these Terms does not operate as a waiver of that right or provision.
- **Assignment.** We may assign, transfer or subcontract any or all of our rights and obligations at any time, including in connection with a merger, acquisition, reorganisation or sale of assets. You may not assign or transfer any of your rights or obligations without our prior written consent.
- **Force majeure.** We shall not be responsible or liable for any loss, damage, delay or failure to act caused by any cause beyond our reasonable control, including internet, hosting, cloud or third-party AI provider outages, model deprecations, acts of God, war, terrorism, epidemic or pandemic, government or regulatory action, strikes, and power or network failures.
- **Severability.** If any provision or part of a provision of these Terms is unlawful, void or unenforceable, that provision or part is deemed severable and does not affect the validity and enforceability of the remaining provisions.
- **No partnership.** There is no joint venture, partnership, employment or agency relationship created between you and us as a result of these Terms or your use of the Services.
- **Third-party rights.** A person who is not a party to these Terms has no right to enforce any of their terms.
- **Language.** These Terms are made in English. Where a translated version is provided for convenience, the English version prevails in the event of any inconsistency.

## 31. Grievance Officer and Contact

In accordance with the Information Technology Act, 2000 and the rules made under it, and the Consumer Protection (E-Commerce) Rules, 2020, the name and contact details of the Grievance Officer are set out below. In order to resolve a complaint regarding the Services, or to receive further information regarding their use, please contact us by email at [contact@vitra.ai](mailto:contact@vitra.ai).

If you are dissatisfied with the response, email the Grievance Officer directly at [keshav.k@vitra.ai](mailto:keshav.k@vitra.ai) with the original ticket or complaint reference, the decision you challenge, and the supporting evidence you want us to reconsider.

### Contact details

Grievance Officer

Keshava K

+91 99721 83362

[keshav.k@vitra.ai](mailto:keshav.k@vitra.ai)

General enquiries

[contact@vitra.ai](mailto:contact@vitra.ai)

Registered office

Apex Future Labs Pvt Ltd (Vitra.ai)

4th Floor, Gopalan Coworks, Banashankari 3rd Stage,

Banashankari, Bengaluru, Karnataka 560085, India

CIN: U72900KA2020PTC135076

MSME: UDYAM-KR-03-0023596