# Articles Tagged Customer | Vitra.ai

> Browse articles tagged "Customer" on the Vitra.ai blog.

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# Articles Tagged Customer

[Mahindra Tractors launches an AI-powered virtual tractor drive, built on Vitra.aiMahindra Tractors marked 60 years with a first-of-its-kind virtual tractor drive. Vitra.ai's face-augmentation AI puts each farmer into a personalised video of themselves driving a Mahindra tractor, delivered over WhatsApp in their own regional language. More than 250,000 experiences have been generated.](https://www.vitra.ai/news-room/mahindra-tractors-launches-aipowered-virtual-tractor-drive-to-celebrate-60th-anniversary)

[Satvik Jagannath](https://www.vitra.ai/author/satvik) · Nov 6, 2024

[Customer](https://www.vitra.ai/tags/customer)

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