# Vitra.ai Architects: Akash Nidhi P S and Satvik Jagannath Revolutionize Content Accessibility

> In a world teeming with diverse content, language barriers often hinder accessibility. Acknowledging this challenge, Akash Nidhi P S and Satvik Jagannath founded Vitra.ai in 2020, an AI-based video translation platform designed to make videos, podcasts, and other rich content accessible across languages.

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# Vitra.ai Architects: Akash Nidhi P S and Satvik Jagannath Revolutionize Content Accessibility

Transcontinental Times

In a world teeming with diverse content, language barriers often hinder accessibility. Acknowledging this challenge, Akash Nidhi P S and Satvik Jagannath founded Vitra.ai in 2020, an AI-based video translation platform designed to make videos, podcasts, and other rich content accessible across languages.
[Visit Website](https://www.transcontinentaltimes.com/vitra-ai-akash-nidhi-p-s-satvik-jagannath/)

[Satvik Jagannath](https://www.vitra.ai/author/satvik)
Co-founder and CEO , Vitra.ai
Jan 7, 2024

![Vitra.ai Architects: Akash Nidhi P S and Satvik Jagannath Revolutionize Content Accessibility](https://www.vitra.ai/static/images/news/1.jpeg)

Transcontinental Times

Table of contents

[The profile](#the-profile)

[The claims, and the competitive set](#the-claims-and-the-competitive-set)

[Source](#source)

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[Satvik Jagannath](https://www.vitra.ai/author/satvik)
Co-founder and CEO

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## The profile

Transcontinental Times profiled both founders in January 2024, covering how Akash Nidhi P S and Satvik Jagannath built Vitra.ai from a 2020 start into a platform translating video, images, websites, podcasts and text into more than 75 languages from a single click.

> "In today's time, everyone is creating content, whether it is a $100B company or an influencer on Instagram. But many of them fail to reach a wider audience because of the language barrier."— Satvik Jagannath, Co-founder, Vitra.ai

## The claims, and the competitive set

The piece put numbers to the efficiency argument: solutions around 100 times faster and 80% cheaper than manual translation, with a ten-minute video typically translated in five to six minutes. Industries served spanned edtech, media, fintech and health tech, with B2B customers including HDFC Bank and Axis Bank, plus a self-serve product aimed at creators.

Nidhi P S sized the global translation market at a projected

98.11billionby2028.Thearticlealsonamedthecompetitivefieldhonestly,fromtranslationagenciessuchasTransPerfectandLionbridgetostartupsincludingPaperCup,Devnagri,Dubverse.aiandDubDub.ai,andnotedroughly98.11 billion by 2028. The article also named the competitive field honestly, from translation agencies such as TransPerfect and Lionbridge to startups including PaperCup, Devnagri, Dubverse.ai and DubDub.ai, and noted roughly

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560,000 raised at that point from 100X.VC and Inflexor Ventures.

The differentiator the founders pointed to was the same one that recurs across every profile of the company: a context-aware engine rather than word-for-word substitution. The stated goal was to become the default translation layer for rich media, which is the ambition the [platform](https://www.vitra.ai/platform) is built toward.

## Source

- [Transcontinental Times](https://www.transcontinentaltimes.com/vitra-ai-akash-nidhi-p-s-satvik-jagannath/) — Vitra.ai Architects: Akash Nidhi P S and Satvik Jagannath Revolutionize Content Accessibility

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