In continuation with celebrating 60 years of Mahindra Tractors, India’s No. 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor. Following the unveil of ‘Desh ka Tractor ‘Mitti se juda, Junoon se Saja’, as a tribute to the Indian farming community, the virtual tractor drive was launched to foster a deeper connection with the brand, while capitalising on the celebratory mood of the festive season.

In celebration of its 60th anniversary, Mahindra Tractors has launched an innovative virtual tractor drive experience. This cutting-edge initiative harnesses AI technology to offer customers a personalized video of themselves driving a Mahindra tractor, enhancing brand engagement during the festive season.

Mahindra Tractors has launched a unique virtual tractor drive experience to celebrate its 60th anniversary. The initiative, which follows the unveiling of the ‘Desh ka Tractor ‘Mitti se juda, Junoon se Saja’, aims to foster a deeper connection with the brand and capitalise on the festive season.