Mahindra Tractors Launches Personalized Virtual Tractor Drive A Unique Initiative
KRISHIJAGRAN
Mahindra Tractors, celebrating 60 years as India’s top tractor brand, launched a virtual tractor drive experience, allowing customers to create lifelike, personalized videos of themselves driving a Mahindra Tractor. Powered by Vitra.ai’s AI face-swap technology, the experience deepens brand connection in regional languages.
Satvik Jagannath
Co-founder and CEO , Vitra.ai
KRISHIJAGRAN