# Translation Style Guides — Brand Voice Across Languages | Vitra.ai

> Upload your brand style guide, review editable language rules, and connect tone, formality, and regional conventions to contextual translation in Vitra TMS.

**Canonical URL**: https://www.vitra.ai/features/translation-style-guides
**Source**: This is the Markdown rendering of https://www.vitra.ai/features/translation-style-guides, generated at build time from that page.

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Your voice, by language · Vitra TMS

# Same brand. The right voice in every language.

Give AI and reviewers the guidance your writers already use. Vitra TMS turns your existing style-guide documents into editable rules for tone, formality, punctuation, and language conventions, so a translation sounds like your brand—not a different company.

[Start creating free→](https://universe.vitra.ai/auth/sign-up)[Book a demo](https://sales.vitra.ai/meetings/akash-nidhi-p-s)

Free to start · 120 languages · No credit card required

- Use the guide you already have
- Review the extracted rules
- Set tone and formality

Capabilities

## What Translation Style Guides does

### Use the guide you already have

Upload existing guidance from supported documents and text. Start from your real editorial decisions rather than an empty template.

### Review the extracted rules

Check the language rules before relying on them. Edit ambiguous instructions and keep human decisions visible.

### Set tone and formality

Explain when your brand should sound conversational, technical, formal, or direct. Give translators a usable instruction rather than 'make it on-brand.'

### Allow language-specific choices

Manage rules by language, including punctuation and local conventions. The right voice in one market is not always a literal copy of another.

### Keep terms and style separate

Use Vitra TB for what a concept is called and style guides for how the sentence should read. Both resources belong in the same translation workflow.

### Connect guidance to memory

Link the right guide to the relevant translation memory so the team has a shared reference for new work and review.

What changes for your team

## A voice your reviewers can recognize.

The work it helps

### Turn editorial preferences into guidance

Start with the jobs your team already needs to finish.

- 01Campaign copyKeep short ads direct, product promises precise, and longer landing-page copy readable in every market.
- 02Product and supportMake error messages, instructions, and help articles sound like they belong to the same product.
- 03New translators and reviewersGive contributors a concrete reference so they do not have to infer your brand's voice from scattered examples.

Connect the guide to your translation resources and check the finished content against it.

Inside Vitra Universe

### Bring that guidance into translation

Upload the current document or add the writing rules your team follows.

- Use the guide you already haveUpload existing guidance from supported documents and text. Start from your real editorial decisions rather than an empty template.
- Review the extracted rulesCheck the language rules before relying on them. Edit ambiguous instructions and keep human decisions visible.
- Set tone and formalityExplain when your brand should sound conversational, technical, formal, or direct. Give translators a usable instruction rather than 'make it on-brand.'

How it works

## Four steps, one connected workflow

Keep the brief, language resources, and review decisions connected. Use the finished result in Universe or export it for the next step.

- 01

### Bring your guide

Upload the current document or add the writing rules your team follows.
- 02

### Check the rules

Review extracted guidance and edit anything that is unclear, outdated, or too broad.
- 03

### Adapt by language

Set formality, punctuation, and regional conventions for each market.
- 04

### Use it in review

Connect the guide to your translation resources and check the finished content against it.

Who it is for

## Teams using Translation Style Guides

### Campaign copy

Keep short ads direct, product promises precise, and longer landing-page copy readable in every market.

### Product and support

Make error messages, instructions, and help articles sound like they belong to the same product.

### New translators and reviewers

Give contributors a concrete reference so they do not have to infer your brand's voice from scattered examples.

FAQ

## Questions people ask

What belongs in a translation style guide?
+

Include audience, tone, formality, punctuation, numbers and dates, regional conventions, examples, and rules for different content types. Keep exact terminology in a linked term base or glossary.

Can I use our existing style-guide document?
+

Yes. Vitra TMS supports style-guide file uploads and editable extracted rules. Review the result and make language-specific changes before applying the guide to translation work.

Does a style guide replace a human reviewer?
+

No. It gives AI and reviewers clearer instructions. A person still needs to decide whether the language fits the audience, preserves the claim, and works in the finished format.

## Explore next

[Vitra TMS→](https://www.vitra.ai/vitra-tms)

[Vitra TB→](https://www.vitra.ai/features/terminology-management)

[Brand consistency→](https://www.vitra.ai/solutions/brand-consistency-across-languages)

## Start with Translation Style Guides. Grow into the whole platform.

Everything in Vitra Universe shares one translation memory, one brand kit, and one quality bar — so the work you do here makes everything you do next faster.

[Start creating free→](https://universe.vitra.ai/auth/sign-up)[Book a demo](https://sales.vitra.ai/meetings/akash-nidhi-p-s)

---

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