# About Vitra.ai | The Agentic Content Platform > Vitra.ai builds Universe, the agentic AI platform that creates, personalizes and translates video, images, documents and websites into 75+ languages. Meet the team and the thinking behind it. **Canonical URL**: https://www.vitra.ai/about **Source**: This is the Markdown rendering of https://www.vitra.ai/about, generated at build time from that page. --- About us # We are building the operating system for global content Founded in 2020, Vitra.ai builds Universe: an AI-first, agentic content platform for creating, translating, personalizing, reviewing, and publishing video, images, documents, websites, and app content in 75+ languages. ![The Vitra.ai team](https://www.vitra.ai/static/images/about/about-us-2.jpeg) Building one operating system for content across every language and format. Bengaluru · Founded 2020 ## Our Belief We believe language should not decide who gets served well. Content should be accessible in the language a person thinks in, and the tools to do that should not be limited to companies large enough to fund a localization department. ### Our Vision A future where one approved idea can become useful content for every audience, format, market, and language—without a new stack of tools or a new production line for each version. ## Our Mission We build AI agents and workflows that help teams: - Turn repeatable content work into workflows called from a dashboard, MCP, API, SDK, CLI, or connector - Create and personalize approved content for audiences, accounts, distributors, and locations - Translate every format with shared terminology, memory, and market context - Route uncertain or high-stakes work to people before anything is published ## Our Core Values - Build what removes real work — We use AI where it can remove repetitive production steps, not where a familiar task already works better. - Start with the customer’s workflow — A capability matters only when it fits the brief, systems, review process, and deadline a team already has. - Language should widen access — People should be able to understand products, services, training, and public information in the language they use. - Show the work — Teams need to know what an agent changed, which checks ran, who approved it, and what still needs judgment. - People remain accountable — Agents handle repeat work. People set the brief, review exceptions, make sensitive decisions, and decide what ships. [Join Us](https://www.linkedin.com/company/vitra-ai/jobs) Build the next content operation with us We are bringing creation, translation, personalization, quality review, and publishing into one AI-first platform. Join us if you want to solve the hard product and language problems between a good idea and a useful global release. ![](https://www.vitra.ai/static/images/about/satvik-office.png) ![](https://www.vitra.ai/static/images/about/satvik.png) ![](https://www.vitra.ai/static/images/about/all.png) ![](https://www.vitra.ai/static/images/about/priya.png) ![](https://www.vitra.ai/static/images/about/suraj.png) ![](https://www.vitra.ai/static/images/about/pair.png) Backers ### Backed by investors who understand the problem Our investors support Vitra.ai’s work to make global content production more connected, useful, and accessible. ![Koox](https://www.vitra.ai/static/images/about/backed-by/koox.png) ![Inflexor](https://www.vitra.ai/static/images/about/backed-by/inflexor.png) ![Mumbai Angles](https://www.vitra.ai/static/images/about/backed-by/mumbai-angles.png) ![IIFL Finance](https://www.vitra.ai/static/images/about/backed-by/iifl-finance.png) Accelerators ### Built with support from leading accelerators These programs have helped our team test the product with enterprises, strengthen the platform, and learn from operators across markets. ![Accenture Ventures](https://www.vitra.ai/static/images/about/empowered/accenture-ventures.png) ![Fire](https://www.vitra.ai/static/images/about/empowered/fire.png) ![Google For Startups Accelerator Logo](https://www.vitra.ai/static/images/about/empowered/google-for-startups-accelerator-logo.png) ![Hexagon](https://www.vitra.ai/static/images/about/empowered/Hexagon.png) ![Jio Gennext](https://www.vitra.ai/static/images/about/empowered/jio-gennext.png) ![Leap Flipkart](https://www.vitra.ai/static/images/about/empowered/Leap-flipkart.png) ![Microsoft For Startups](https://www.vitra.ai/static/images/about/empowered/microsoft-for-startups.png) ![Ml Elevate](https://www.vitra.ai/static/images/about/empowered/ml-elevate.png) ![Nascom](https://www.vitra.ai/static/images/about/empowered/nascom.png) ![Nvidia Inception Program](https://www.vitra.ai/static/images/about/empowered/nvidia-inception-program.png) ![Target Accelerators](https://www.vitra.ai/static/images/about/empowered/target-accelerators.png) ![Telangana Ai Mission](https://www.vitra.ai/static/images/about/empowered/telangana-ai-mission.png) ![Tech 30](https://www.vitra.ai/static/images/about/empowered/tech-30.png) Featured ### Vitra.ai in the press Read independent coverage of the company, its funding, product work, and the customers using Vitra.ai. ![Analytics India](https://www.vitra.ai/static/images/about/future-innovation/anaytics-india.png) ![Ani](https://www.vitra.ai/static/images/about/future-innovation/ani.png) ![Business Line](https://www.vitra.ai/static/images/about/future-innovation/business-line.png) ![Business Word1](https://www.vitra.ai/static/images/about/future-innovation/business-world1.png) ![Business World](https://www.vitra.ai/static/images/about/future-innovation/business-world.png) ![Crn](https://www.vitra.ai/static/images/about/future-innovation/crn.png) ![Forbes](https://www.vitra.ai/static/images/about/future-innovation/forbes.png) ![Inc42](https://www.vitra.ai/static/images/about/future-innovation/inc42.png) ![Mint](https://www.vitra.ai/static/images/about/future-innovation/mint.png) ![Outlook Business](https://www.vitra.ai/static/images/about/future-innovation/outlook-business.png) ![Outlook Business1](https://www.vitra.ai/static/images/about/future-innovation/outlook-business1.png) ![Outlook](https://www.vitra.ai/static/images/about/future-innovation/outlook.png) ![Product Hunt](https://www.vitra.ai/static/images/about/future-innovation/product-hunt.png) ![Tech Journal](https://www.vitra.ai/static/images/about/future-innovation/tech-journel.png) ![The Economics Times](https://www.vitra.ai/static/images/about/future-innovation/the-economics-times.png) ![The Times Of India](https://www.vitra.ai/static/images/about/future-innovation/the-times-of-india.png) ![Your Story](https://www.vitra.ai/static/images/about/future-innovation/your-story.png) Press ## Read the latest from Vitra.ai Product thinking, practical guides, company news, and lessons from building global content workflows. [Automotive Brochure Localization by Market](https://www.vitra.ai/automotive/automotive-brochure-localization)[Automotive Campaign Localization Across Markets](https://www.vitra.ai/automotive/automotive-campaign-localization)[Car Service Manual Translation for Technicians](https://www.vitra.ai/automotive/automotive-service-manual-translation)[Automotive Terminology Across Model Ranges](https://www.vitra.ai/automotive/automotive-terminology)[Automotive Video Walkaround Localization](https://www.vitra.ai/automotive/automotive-video-walkaround)